1. Introduction -- 2. Pubs without Beer -- 3. From Philanthropy to Profits in London -- 4. From Penny Capitalist to Server of the Multitudes -- 5. Advent of the Mass Market -- 6. Catering Crisis in Edwardian England -- 7. Collapse of the British Tea Table Company -- 8. Starting Over -- 9. Into the War and Beyond -- 10. Conclusion.
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SUMMARY OR ABSTRACT
Text of Note
At the center of sweeping change to food retailing practices in Victorian and Edwardian England lies one man: John Pearce. An innovative businessman and a quintessential rags-to-riches success story, Pearce was at the forefront of the rise of the mass food market in London. With his catering company Pearce & Plenty, he fed millions of workers who wanted fast, nutritious, and tasty food. David W. Gutzke mines a wide range of primary sources to offer a portrait of a pivotal figure in London and a leader of the temperance catering movement who had?done more than can be readily recognised to render London a sober city.? By studying Pearce?s companies as well as those of his competitors, this book documents a half century of changing consumption habits in London.
PERSONAL NAME USED AS SUBJECT
Pearce, John.
TOPICAL NAME USED AS SUBJECT
Caterers and catering-- England-- London, Biography.