عنوان

The average consumer in confusion-based disputes in European trademark law and similar fictions /

(Number (ISBN

3030263495

(Number (ISBN

3030263509

(Number (ISBN

3030263517

(Number (ISBN

3030263525

(Number (ISBN

9783030263492

(Number (ISBN

9783030263508

(Number (ISBN

9783030263515

(Number (ISBN

9783030263522

Erroneous ISBN

9783030263492

Title Proper

The average consumer in confusion-based disputes in European trademark law and similar fictions /

General Material Designation

[Book]

First Statement of Responsibility

Rasmus Dalgaard Laustsen.

Place of Publication, Distribution, etc.

Cham :

Name of Publisher, Distributor, etc.

Springer,

Date of Publication, Distribution, etc.

2020.

Specific Material Designation and Extent of Item

1 online resource (xxi, 435 pages.)

Text of Note

Includes bibliographical references.

Text of Note

Part I The Average Consumer: A Consumer Fiction in European Trademark Law -- Background -- Methodology -- Legal Sources -- The Dynamics of the European Trademark Law -- Part II Horizontal Analysis: One Among Other Fictions and the UCPD Consumer Models -- The Average Consumer as a Legal Fiction and Beyond -- The Average Consumer and Its More or Less Distant Cousins -- The UCPD and Trademark Average Consumers: Two of a Kind? -- Part III Vertical Analysis: The Judicial Background and European Trademark Law -- The Early Beginnings of the Average Consumer Pre Sabel -- Likelihood of Confusion: Legislative Harmonisation? -- The Average Consumer in a ?Global? Perspective -- Contextualisation of the Average Consumer -- Part IV Wrapping Up -- Putting the Average Consumer into Perspective -- Table of Legislation, Preparatory Works Etc -- Table of Cases -- Bibliography.

0

Text of Note

This book contends that, with regard to the likelihood of confusion standard, European trademark law applies the average consumer incoherently and inconsistently. To test this proposal, it presents an analysis of the horizontal and vertical level of harmonization of the average consumer. The horizontal part focuses on similar fictions in areas of law adjacent to European trademark law (and in economics), and the average consumer in unfair competition law. The vertical part focuses on European trademark law, represented mainly by EU trademark law, and the trademark laws of the UK, Sweden, Denmark and Norway. The book provides readers with a better understanding of key aspects of European trademark law (the average consumer applied as part of the likelihood of confusion standard) and combines relevant law and practices with theoretical content and other related areas of law (and economics). Accordingly, it is an asset for policymakers and practitioners, as well as general readers with an interest in intellectual property law and theory.

Source for Acquisition/Subscription Address

Springer Nature

Stock Number

com.springer.onix.9783030263508

International Standard Book Number

9783030263492

International Standard Book Number

9783030263515

International Standard Book Number

9783030263522

Trademarks-- Law and legislation-- European Union countries.

Business Law.

European Law.

IT Law, Media Law, Intellectual Property.

Private International Law, International & Foreign Law, Comparative Law .

Theories of Law, Philosophy of Law, Legal History.

Trademarks-- Law and legislation.

European Union countries.

7

LAW000000

LNJ

LNJ

Number

Edition

Class number

Laustsen, Rasmus Dalgaard.

Date of Transaction

20200823093541.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y