proceedings of the 24th Eurasia Business and Economics Society Conference /
First Statement of Responsibility
Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Ugur Can, editors.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Cham, Switzerland :
Name of Publisher, Distributor, etc.
Springer,
Date of Publication, Distribution, etc.
[2019]
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource
SERIES
Series Title
Eurasian Studies in Business and Economics ;
Volume Designation
11/2
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references.
CONTENTS NOTE
Text of Note
Part I. Marketıng -- Encouraging Sustainable Consumer Behavior: A Stakeholder Approach -- The Role of Food Product Features in the Purchase Process by Consumer Generation X and Y -- Local or Imported Product -- Assessment of Purchasing Preferences of Consumers on Food Markets: The Case of Poland, Lithuania, Slovakia and Ukraine -- Specifics of Marketing Communications within Political Environment in Slovakia -- Muslim Consumers' Attitude Toward Non-Muslim's Halal Food Operators: Evidence from Malaysia -- Part II. Management -- Business Impact of the Imprecise Implementation of European Directives on Cross-Border Companies Restructurings -- Australian and New Zealand B Corps and Their Use of Social Media -- Occupant Satisfaction in Sustainable and Conventional Higher Education Buildings -- The Missing Framework for Adaptation of Agile Software Development Projects -- Innovations Risk Factors Analysis Between Innovation Leaders and Moderate Innovators -- Part III. SMES -- The Influence of a Branch Group Purchasing Organization on the Development of Small and Medium-Sized Enterprises -- Multidimensional Approach to the Role of Internal Business Factors in Internationalization of Manufacturing SME's -- Risks in the Development of SME's Business Functioning on the Basis of CSR.
0
SUMMARY OR ABSTRACT
Text of Note
This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Springer
OTHER EDITION IN ANOTHER MEDIUM
International Standard Book Number
9783030186517
International Standard Book Number
9783030186531
International Standard Book Number
9783030186548
TOPICAL NAME USED AS SUBJECT
Development economics, Congresses.
Economic development, Congresses.
Business ethics.
Business.
Psychology, Applied.
(SUBJECT CATEGORY (Provisional
JMJ
JMJ
PSY021000
DEWEY DECIMAL CLASSIFICATION
Number
158
.
7
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF3008
Book number
.
E97
2018
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Bilgin, Mehmet Huseyin
Can, Ugur
Danis, Hakan
Demir, Ender
CORPORATE BODY NAME - PRIMARY RESPONSIBILITY
Eurasia Business and Economics Society., Conference(24th :2018 :, Bangkok, Thailand)