Intro; Dedication; Preface; Acknowledgments; Contents; List of Figures; List of Tables; Chapter 1: Introduction: Mediated Social Connections: Place, Imagination and Togetherness; Place, Imagination and Togetherness; Celebrity as a Practice; Everyday Routines and Media Experiences; Hyperreality; Mediated Culture; Yearning for Authenticity; Performative Nature of Digital Media: The Authentic Self Versus Authenticating Self; Kayfabe; Breaking Through the Wall; The Frontstage and Backstage Collapse; Reality−Fantasy Continuum; May I Have Your Attention Please?; Conclusion
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Chapter 2: A Model of Mediated Social ConnectionsCelebrity and New Media Figures; Tactile to Symbolic Connections; Parasocial Interaction; Imaginary Social Relationships; The Attention Economy; Moving Through Imaginary Worlds; When Consumers Become Producers; Personal Connections May Not Be Authentic, but May Be Imaginary; Mediated Social Connections: A Blended View; Conclusion; Chapter 3: Jacking in to an Extended Reality; Paracosms: Extended Imaginary Worlds; Social Hierarchies, Gender and Race; IoT: Internet of Toys; Robotics and the Uncanny Valley; Bots
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ConclusionChapter 5: Micro-celebrity and the Management of Self-Presentation on Digital Media; Bona Fide, Subcultural, Niche, Marginal and Micro-celebrities; Micro-celebrity in an Age of Digital Media; Micro-celebrity, Self-Branding and Social Influencers; Selling Out and the Degradation of Micro-celebrity; Case Study in Micro-celebrity Self-Presentation; Gone with the Wynns/Curiosity; La Vagabonde; Delos; Working to Achieve Authenticity; Monetization May Lead to Suspicion of Motives; Selling Merchandise; Co-brand Offers: 23andme and audible.com; Ebegging: Tip Jar and "Buy Us a Beer."
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Demonstrating Ethical AuthenticityDisclaiming Inauthenticity; Conclusion; Chapter 6: Skin Wars: Building Mediated Social Connections to Promote Prescription Drugs; Direct-to-Consumer Prescription Drug Advertising; DTCA and Contraceptives; Regulating DTCA on Social Media; Celebrities in DTCA; Micro-celebrities, Thought Leaders and Social Influencers; ePatients; Case Study: Cyndi Lauper and Psoriasis; Conclusion; How Little We Know of Each Other; Chapter 7: Social Movements: Our Virtual Collective Consciousness; 2007 a Watershed Moment in Digital Media; The Only Thing Constant Is Change
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Haptic Visuality: Touching with Our EyesVirtual, Augmented, Immersive and Mixed Reality; The Importance of Fantasy; Mind Wandering; Mind Wandering and Working Memory; Conclusion; Chapter 4: The New New Sensibility: Selling Celebrity/Celebrities Selling on Digital Media; Celebrity-Industrial Complex; Pregnancy in the Celebrity Economy; Public/Private Connections; Grandiose Exhibitionism; The New New Sensibility; Konsumer Kulture: A Case Study of the Kardashians; Fans Fuel the Celebrity Flames; Haters Gonna Hate; Anyone Can Be a Star; YouTube Stars; Instagrammers; Cosplay; Global Fan Economy
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SUMMARY OR ABSTRACT
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Celebrity and Mediated Social Connections is a critical examination of the multiple realities of the mediated culture we traverse, extending from our imaginary inner worlds to the imagined communities of digital media. Chapters explore the dialogic at work when we connect with celebrities and internalize aspects of their personas due to the various social roles they serve within our everyday lives. What might begin as strong identification and internalization within our imaginary worlds, in this digital age, sometimes seeps out as we connect to celebrities, their fans, friends and followers in ways that were not formerly possible. The book contains topics that range from the degradation of micro-celebrities, the role of celebrities in promoting prescription drugs and their role in contemporary social movements. The common thread that runs through the book presents a mediated world that paradoxically allows if not encourages people to daydream, engage in stream of consciousness thinking and fantasize about celebrities, all while concurrently compelling us to engage in a digitally based objective world. The possibility of interaction on and through digital media intensifies the emotional connection between celebrity and fan. The more personal details one gives up, the closer we feel we become - digital intimacy based on the excessive self. Digital media entice us to engage and remain tethered to technology, staying continuously connected so as not miss the latest post or meme. To suggest we should build a proverbial wall between the two - imaginary and objective worlds - runs counter to the reality of an always on, always connected culture in which we presently live.
OTHER EDITION IN ANOTHER MEDIUM
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Celebrity and Mediated Social Connections : Fans, Friends and Followers in the Digital Age.