عنوان

The psychology of financial consumer behavior /

(Number (ISBN

3030105709

(Number (ISBN

3030105717

(Number (ISBN

9783030105709

(Number (ISBN

9783030105716

Erroneous ISBN

3030105695

Erroneous ISBN

9783030105693

Title Proper

The psychology of financial consumer behavior /

General Material Designation

[Book]

First Statement of Responsibility

Dominika Maison.

Place of Publication, Distribution, etc.

Cham, Switzerland :

Name of Publisher, Distributor, etc.

Springer,

Date of Publication, Distribution, etc.

[2019]

Specific Material Designation and Extent of Item

1 online resource

Series Title

International series on consumer science

Text of Note

Includes bibliographical references and index.

Text of Note

The psychological perspective in financial behaviour -- Richness: how much money do we have and how do we think about it? -- Spending money: pleasure or pain? Why some people spend money easily while others have a problem with it? -- Saving and investing -- Loan: needed or wanted? -- Banking, unbanking, and new banking.

0

Text of Note

This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic and economic factors such as income and product pricing. The consequence of this way of thinking is that financial institutions view their clients mostly from the perspective of their income. By taking a psychological approach, this book stresses the perspective of consumers confronted with a quickly changing financial world: the changing of financial offers and products (savings, investments, loans), the changing of payment methods (from cash to cheques, cards and mobile payments), the accessibility and temptation of goods, and the changing of insurance and pension systems. The Psychology of Financial Consumer Behavior provides insight into the thought processes of consumers in a variety of financial topics. Coverage includes perceptions of wealth, the pleasure or pain of spending, cashless transactions, saving and investing, loans, planning for the future, taxes, and financial education. The book holds appeal for researchers, professionals, and students in economics, psychology, economic psychology, marketing and consumer science, or anyone interested in financial behaviors.

Source for Acquisition/Subscription Address

Springer Nature

Stock Number

com.springer.onix.9783030105709

International Standard Book Number

9783030105693

Consumer behavior.

Consumers-- Psychology.

BUSINESS & ECONOMICS-- Industrial Management.

BUSINESS & ECONOMICS-- Management Science.

BUSINESS & ECONOMICS-- Management.

BUSINESS & ECONOMICS-- Organizational Behavior.

Consumer behavior.

Consumers-- Psychology.

BUS-- 041000

BUS-- 042000

BUS-- 082000

BUS-- 085000

KCK

KFF

KFF

Number

Edition

Class number

Book number

Maison, Dominika

Date of Transaction

20200823082408.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y