عنوان

Digital entrepreneurship in Sub-Saharan Africa :

(Number (ISBN

3030049248

(Number (ISBN

9783030049249

Erroneous ISBN

9783030049232

Title Proper

Digital entrepreneurship in Sub-Saharan Africa :

General Material Designation

[Book]

Other Title Information

challenges, opportunities and prospects /

First Statement of Responsibility

Nasiru D. Taura, Elvira Bolat, Nnamdi O. Madichie, editors.

Place of Publication, Distribution, etc.

Cham, Switzerland :

Name of Publisher, Distributor, etc.

Palgrave Macmillan,

Date of Publication, Distribution, etc.

[2019]

Specific Material Designation and Extent of Item

1 online resource

Series Title

Palgrave studies of entrepreneurship in Africa

Text of Note

Includes bibliographical references and index.

Text of Note

Intro; Foreword; Ashok Ranchhod Obituary; Contents; Notes on Contributors; List of Figures; List of Tables; Part I: Introduction; 1: Introduction to African Digital Entrepreneurship; References; 2: Innovation Hubs in Africa: What Do They Really Do for Digital Entrepreneurs?; 2.1 From Internet Access to Impact: The Promise of Digital Entrepreneurship; 2.2 Africa's Digital Entrepreneurship Boom and the Rise of Innovation Hubs; 2.3 Hubs Depend on Entrepreneurs but Participation Is Socially Complex; 2.4 Do Hubs Make a Difference for Entrepreneurs?

Text of Note

2.5 Hub Practice Needs a Dyadic View, Away from Linear Thinking2.6 Conclusion; References; Part II: Fin-tech: Trust, Legitimacy, and Digital Infrastructure-The Promise, Prospects, and Challenges; 3: Renegotiating Legitimacy in the Digital Age: Insights from Nigeria; 3.1 Introduction; 3.2 "How to Start and Scale-up Digital Enterprises in Africa": The Challenges of Establishing Legitimacy-Interview with Olalekan Olude; Background of Olalekan Olude; Interview Extract; 3.3 The Incumbents' Advantage and Strategies for Establishing Legitimacy

Text of Note

3.4 Digital Banking in Nigeria: Infrastructure, Trust, and Awareness Challenges3.5 The Origins of Nigerian Banking and the Challenges of Legitimacy; 3.6 Method of Data Collection and Analysis; 3.7 Findings and Discussion of Results; Barriers to Digital Banking in Nigeria: Willingness versus Relational Trust; Investment in Digital Infrastructure (Slow but Steady); Digital Infrastructure: How Open Is Good Enough for Healthy Cooperation between Incumbents versus New Entrants?; Digital Banking: The Preferred Approaches for Nigerian Incumbent Banks

Text of Note

4.2 Historical Timeline of Media Evolution in Sub-Saharan Africa4.3 Nigeria's Digital Media Landscape; 4.4 Micro and Technological Entrepreneurship in Nigeria; 4.5 Method of Data Collection and Analysis; 4.6 Findings and Discussion; Media Use: Profile and Perceptions; "Mobile First" Mindset; Technological Entrepreneurship as an Enabler of Innovation; 4.7 Reflections on Prospects; References; 5: The Impact of New Media (Digital) and Globalisation on Nollywood; 5.1 Introduction; 5.2 Digital Production; 5.3 Digital Distribution; 5.4 Digital Marketing; 5.5 Methodology

Text of Note

Wema Bank Plc Nigeria: The Legitimacy Journey and Digital FootprintsIllustrative Examples of Good Practices: What Can We Learn from Wema Bank's Digital Banking Strategy, the ALAT?; How Wema Bank Actively Uses the Digital Space and Social Media to Establish Legitimacy in a Digital Age; 3.8 Conclusion: Establishing Digital Legitimacy Is an Active Not a Passive Process; References; Part III: Media-tech: The Creative Destruction and Reconstruction of African Digital Media; 4: The African New Media Digital Revolution: Some Selected Cases from Nigeria; 4.1 Introduction

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Text of Note

This pioneering collection seeks to understand why and how some digital enterprises in Africa progress while others firms either stagnate or regress. Using a range of detailed case studies, it addresses the challenges and barriers that are in place and how some outstanding digital firms deal with operating in a hostile business environment. While digital platforms have created equal access for small businesses, many digital entrepreneurs in Africa continue to struggle with local environments replete with corruption, and other economic inefficiencies. The contributions move the debate forward by addressing the challenges, opportunities, and prospects of digital enterprise in Africa. Placing special emphasis on how African new entrant digital firms are shaping the landscape and forging a new beginning for Africa, this book offers entrepreneurial perspectives to both researchers and policy-makers seeking to support and stimulate entrepreneurship in the new era.

Digital communications-- Africa, Sub-Saharan.

Entrepreneurship-- Africa, Sub-Saharan.

Information technology-- Africa, Sub-Saharan.

BUSINESS & ECONOMICS-- Industries-- General.

Digital communications.

Entrepreneurship.

Information technology.

Sub-Saharan Africa.

7

BUS-- 070000

Number

Edition

Class number

Book number

Bolat, Elvira

Madichie, Nnamdi O.

Taura, Nasiru D.

Date of Transaction

20200823081048.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y