عنوان
پدید آورنده
موضوع
رده
HF5415.1255 .K83 2019
HF5415
.
1255
.
K83
2019
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
3030003809
(Number (ISBN
9783030003807
Erroneous ISBN
3030003795
Erroneous ISBN
9783030003791
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Brand hate :
General Material Designation
[Book]
Other Title Information
navigating consumer negativity in the digital world /
First Statement of Responsibility
S. Umit Kucuk.
EDITION STATEMENT
Edition Statement
2nd edition.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Cham, Switzerland :
Name of Publisher, Distributor, etc.
Palgrave Macmillan,
Date of Publication, Distribution, etc.
[2019]
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (ix, 199 pages) :
Other Physical Details
illustrations (some color)
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
OTHER EDITION IN ANOTHER MEDIUM
International Standard Book Number
9783030003791
TOPICAL NAME USED AS SUBJECT
Brand name products-- Psychological aspects.
Branding (Marketing)-- Psychological aspects.
Consumer behavior.
Customer loyalty.
Brand name products-- Psychological aspects.
BUSINESS & ECONOMICS / Industrial Management.
BUSINESS & ECONOMICS / Management Science.
BUSINESS & ECONOMICS / Management.
BUSINESS & ECONOMICS / Organizational Behavior.
Consumer behavior.
Customer loyalty.
(SUBJECT CATEGORY (Provisional
BUS-- 041000
BUS-- 042000
BUS-- 082000
BUS-- 085000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/27
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1255
Book number
.
K83
2019
PERSONAL NAME - PRIMARY RESPONSIBILITY
Küçük, S. Ümit
ORIGINATING SOURCE
Date of Transaction
20200823071720.0
Cataloguing Rules (Descriptive Conventions))
rda
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
