عنوان
پدید آورنده
موضوع
رده
HF5415.13 .L5883 2016
HF5415
.
13
.
L5883
2016
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1944659005
(Number (ISBN
1944659013
(Number (ISBN
9781944659004
(Number (ISBN
9781944659011
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Services marketing :
General Material Designation
[Book]
Other Title Information
people, technology, strategy /
First Statement of Responsibility
Jochen Wirtz, Christopher Lovelock.
EDITION STATEMENT
Edition Statement
Eighth edition.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New Jersey :
Name of Publisher, Distributor, etc.
World Scientific,
Date of Publication, Distribution, etc.
[2016]
Date of Publication, Distribution, etc.
©2016
PROJECTED PUBLICATION DATE
Date
1603
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
XVII, 783 pages :
Other Physical Details
illustrations ;
Dimensions
29 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
About the Authors -- About the Contributors of the Case Studies -- Preface -- Acknowledgements -- Part I. Understanding Service Products, Consumers, and Markets -- 1. Creating Value in the Service Economy -- 2. Understanding Service Consumers -- 3. Positioning Services in Competitive Markets -- Part II. Applying the 4 Ps of Marketing to Services -- 4. Developing Service Products and Brands -- 5. Distributing Services Through Physical and Electronic Channels -- 6. Service Pricing and Revenue Management -- 7. Service Marketing Communications -- Part III. Managing the Customer Interface -- 8. Designing Service Processes -- 9. Balancing Demand and Capacity -- 10. Crafting the Service Environment -- 11. Managing People for Service Advantage -- Part IV. Developing Customer Relationships -- 12. Managing Relationships and Building Loyalty -- 13. Complaint Handling and Service Recovery -- Part V. Striving for Service Excellence -- 14. Improving Service Quality and Productivity -- 15. Building a World-Class Service Organization -- Part VI. Case Studies.
0
SUMMARY OR ABSTRACT
Text of Note
"Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples."--Publisher's website.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
World Scientific Pub Co Inc, 27 Warren st Ste 401-402, Hackensack, NJ, USA, 07601, (201)4879655
OTHER EDITION IN ANOTHER MEDIUM
Title
Services marketing.
International Standard Book Number
9781944659028
TOPICAL NAME USED AS SUBJECT
Customer services-- Marketing.
Marketing-- Management.
Professions-- Marketing.
Service industries-- Marketing.
Customer services-- Marketing.
Marketing-- Management.
Professions-- Marketing.
Service industries-- Marketing.
Customer services-- Marketing.
Marketing-- Management.
Professions-- Marketing.
Service industries-- Marketing.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
13
Book number
.
L5883
2016
OTHER CLASS NUMBERS
Class number
HS
41121
WIR
.
Class number
Qblbe
Class number
Qblbmd
System Code
uk-btusl
System Code
kssb/8
System Code
kssb/8
PERSONAL NAME - PRIMARY RESPONSIBILITY
Wirtz, Jochen
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Lovelock, Christopher H.
ORIGINATING SOURCE
Date of Transaction
20200823064138.0
Cataloguing Rules (Descriptive Conventions))
rda
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
