عنوان
پدید آورنده
موضوع
رده
HF5415.5 .R596 2018
HF5415
.
5
.
R596
2018
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
193382073X
(Number (ISBN
9781933820736
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Orchestrating experiences :
General Material Designation
[Book]
Other Title Information
collaborative design for complexity /
First Statement of Responsibility
Chris Risdon, Patrick Quattlebaum ; foreward by Marc Rettig.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Brooklyn, New York :
Name of Publisher, Distributor, etc.
Rosenfeld Media,
Date of Publication, Distribution, etc.
[2018]
Date of Publication, Distribution, etc.
©2018.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xix, 316 pages :
Other Physical Details
color illustrations ;
Dimensions
23 cm.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
A common foundation. Understanding channels -- Pinning down touchpoints. Workshop:Touchpoint inventory -- Exploring ecosystems. Workshop: Landscape alignment -- Orienting around journeys -- Insights and possibilities. Mapping experiences -- Workshop: Experience mapping -- Defining experience principles -- Workshop: Experience principles refinement -- Identifying opportunities -- Workshop: Opportunity identification and prioritization -- The vision and action. Generating and evaluating ideas -- Workshop: From ideas to narratives -- Crafting a tangible vision -- Designing the moment -- Taking up the baton.
0
SUMMARY OR ABSTRACT
Text of Note
Customer experiences are increasingly complicated with multiple channels, touchpoints, contexts, and moving parts all delivered by fragmented organizations. How can you bring your ideas to life in the face of such complexity? Orchestrating Experiences is a practical guide for designers and everyone struggling to create products and services in complex environment.
TOPICAL NAME USED AS SUBJECT
Customer services.
Service industries-- Management.
Customer services.
Service industries-- Management.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
812
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
5
Book number
.
R596
2018
PERSONAL NAME - PRIMARY RESPONSIBILITY
Risdon, Chris
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Quattlebaum, Patrick
Rettig, Marc,1956-
ORIGINATING SOURCE
Date of Transaction
20200823063730.0
Cataloguing Rules (Descriptive Conventions))
rda
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
