Customer segmentation and clustering using SAS Enterprise Miner /
General Material Designation
[Book]
First Statement of Responsibility
Randall S. Collica.
EDITION STATEMENT
Edition Statement
Third edition.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Cary, NC :
Name of Publisher, Distributor, etc.
SAS Institute,
Date of Publication, Distribution, etc.
2017.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references.
SUMMARY OR ABSTRACT
Text of Note
A working guide that uses real-world data, this step-by-step resource will show you how to segment customers more intelligently and achieve the one-to-one customer relationship that your business needs. --