عنوان
پدید آورنده
موضوع
رده
HF5415.5 .F334 2012eb
HF5415
.
5
.
F334
2012eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1613630158
(Number (ISBN
9781613630150
Erroneous ISBN
1613630166
Erroneous ISBN
9781613630167
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Customer centricity :
General Material Designation
[Book]
Other Title Information
focus on the right customers for strategic advantage /
First Statement of Responsibility
Peter Fader.
EDITION STATEMENT
Edition Statement
2nd ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Philadeplphia :
Name of Publisher, Distributor, etc.
Wharton,
Date of Publication, Distribution, etc.
2012.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (125 pages)
SERIES
Series Title
Wharton executive essentials
GENERAL NOTES
Text of Note
First edition published under the title: Wharton executive education customer centricity essentials, 2011.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Intro; Contents; Introduction; 1. Product Centricity: Cracks in the Foundation; 2. Customer Centricity: The New Model for Success; 3. Customer Equity: New Views on Value; 4. Customer Lifetime Value: The Real Worth of Your Customers; 5. Customer Relationship Management: The First Step Toward Customer Centricity; Conclusion; Acknowledgments; Index; About the Wharton Executive Essentials Series; About the Author; About The Wharton School.
0
SUMMARY OR ABSTRACT
Text of Note
Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers#x85;and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
Source for Acquisition/Subscription Address
OverDrive, Inc.
Source for Acquisition/Subscription Address
Safari Books Online
Stock Number
2126C11F-5E40-4612-ACFB-887C49CAAC3D
Stock Number
808070F4-36DC-44F4-BA6F-0CED35236AFC
Stock Number
CL0500000192
OTHER EDITION IN ANOTHER MEDIUM
Title
Customer centricity.
International Standard Book Number
9781613630167
TOPICAL NAME USED AS SUBJECT
Customer relations-- Management.
Strategic planning.
BUSINESS & ECONOMICS-- Customer Relations.
Customer relations-- Management.
Strategic planning.
(SUBJECT CATEGORY (Provisional
BUS-- 018000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/12
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
5
Book number
.
F334
2012eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Fader, Peter.
ORIGINATING SOURCE
Date of Transaction
20200823050237.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
