A city of brick -- Augustus's rhetorical situation -- Seeing rhetorical theory -- The Augustan political myth -- Let us now praise great men -- Coins, material rhetoric, and circulation -- The Augustan political myth in vernacular art -- (Freed)men and monkeys -- Conclusion : a new narrative.
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SUMMARY OR ABSTRACT
Text of Note
This book argues that classical rhetorical theory shaped the Augustan cultural campaigns and that in turn the Augustan cultural campaigns functioned rhetorically to help Augustus gain and maintain power and to influence civic identity and participation in the Roman Principate (27 b. c. e. -- 14 c. e.). The author begins by studying rhetorical treatises, those texts most familiar to scholars of rhetoric, and moves on to those most obviously using rhetorical techniques in visual form. The author then arrives at those objects least recognizable as rhetorical artifacts, but perhaps most significant to the daily lives of the Roman people - coins, altars, wall painting. This progression also captures the development of the Augustan political myth that Augustus was destined to rule and lead Rome to greatness as a descendant of the hero Aeneas. The book examines the establishment of this myth in state rhetoric, traces its circulation, and finally samples its popular receptions and adaptations. In doing so, the author inserts a long-excluded though significant audience - the common people of Rome - into contemporary understandings of rhetorical history and considers Augustan culture as significant in shaping civic identity, encouraging civic participation, and promoting social advancement. The author approaches the relationship between classical rhetoric and Augustan culture through a transdisciplinary methodology drawn from archaeology, art and architectural history, numismatics, classics, and rhetorical studies. This book grounds Dionysius of Halicarnassus's claims that the Principate represented a renaissance of rhetoric rooted in culture and a return to an Isocratean philosophical model of rhetoric, thus offering a counterstatement to the "decline narrative" that rhetorical practice withered in the early Roman Empire.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
JSTOR
Stock Number
22573/ctv6vr2c3
OTHER EDITION IN ANOTHER MEDIUM
Title
City of Marble.
International Standard Book Number
9781611172775
PERSONAL NAME USED AS SUBJECT
Augustus,63 B.C.-14 A.D.
Augustus,63 B.C.-14 A.D.
Augustus,63 B.C.-14 A.D.
TOPICAL NAME USED AS SUBJECT
Latin literature-- History and criticism.
Rhetoric, Ancient.
LANGUAGE ARTS & DISCIPLINES-- Composition & Creative Writing.