عنوان

Rising tide :

(Number (ISBN

1591391474

(Number (ISBN

9781591391470

Title Proper

Rising tide :

General Material Designation

[Book]

Other Title Information

lessons from 165 years of brand building at Procter & Gamble /

First Statement of Responsibility

Davis Dyer, Frederick Dalzell, Rowena Olegario.

Place of Publication, Distribution, etc.

Boston, Mass. :

Name of Publisher, Distributor, etc.

Harvard Business School Press,

Date of Publication, Distribution, etc.

©2004.

Specific Material Designation and Extent of Item

x, 467 pages :

Other Physical Details

illustrations (some color) ;

Dimensions

25 cm

Text of Note

Includes bibliographical references and index.

Text of Note

Getting started, 1837-1890 : Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En río revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China.

0

Text of Note

"Rising Tide tells the tale of P & G's 165-year journey: how it grew from a two-man soap and candle maker in 1837 into a $40 billion global brand powerhouse, employing over 100,000 people in 80 countries. As it charts that journey, the book reveals the principles and practices of brand building P & G-style: how the company learned - through trial, error, and breakthrough successes - to consistently anticipate and satisfy consumer needs."--Jacket.

Procter & Gamble Company-- History.

Procter & Gamble Company.

Proctor & Gamble Company-- History.

Procter & Gamble Company

Procter & Gamble Company.

Brand name products-- United States, Case studies.

Product management-- United States, Case studies.

Soap trade-- United States-- History.

Administração da produção-- Estados unidos.

Brand name products.

Geschichte 1837-2003.

Marcas comerciais-- Estados unidos.

Markenartikel

Merken.

Procter & Gamble Company.

Product management.

Sabões-- Estados unidos.

Soap trade.

United States.

7

Number

Edition

Class number

Book number

Class number

System Code

Dyer, Davis.

Dalzell, Frederick.

Olegario, Rowena.

Date of Transaction

20200823044747.0

Electronic name

[Book]

Y