Preface to Sein und Schein; Contents; Part I Philosophy: Varieties of Being; 1 Existential semiotics today: Sein (Being) and Schein (Appearing); 1.1 Introduction; 1.2 A return to basic ideas; 1.3 Modalities; 1.4 Dasein and transcendence; 1.5 Turn-around of Dasein; 1.6 Values; 1.7 New types of signs; 1.8 More on transcendence; 1.9 Mimesis; 1.10 The subject reconsidered: BEING; 1.11 Questions by a subject: From BEING to DOING; 1.11.1 Consequences of our varieties of subjectivity; 2 On the appearance or the present structure and existential digressions of the subject; 2.1 Introduction
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2.2 More on vertical appearance2.3 More on horizontal appearance; 3 Representation in Semiotics; 3.1 The relation of representation in semiotics; 3.2 Mapping representation; 3.3 Nöth's handbook; 3.4 Representation in philosophy -- John Deely; 3.5 Peirce; 3.6 Model theory; 3.7 From cybernetics to cultural semiotics; 3.8 Representation as function; 3.9 The archaeology of Foucault; 3.10 Existential semiotic interpretation; 4 The concept of genre: In general and in music; 4.1 A semiotic approach to genre in general ... ; 4.2 ... and inmusic; 4.2.1 Before genres
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4.2.2 Major genre categories: Art music and popular music4.2.3 Norms and varieties of music; 4.2.4 Genre in musical communication; 4.2.5 Transgressing genres; 4.2.6 Crises of genres; 4.2.7 Cultural reflections; 4.2.8 Classics; 4.2.9 National versus universal; 4.2.10 Social classification and functions; 4.2.11 Genre as classification; 4.2.12 Recent theories; 5 The world and its interpretation; 5.1 World and worlds; 5.1.1 Philosophers; 5.1.2 Artists; 5.1.3 Semioticians; 5.2 Closing thoughts; 6 Signs around Us -- Umwelt, Semiosphere and Signscape; 6.1 Introduction; 6.2 Milieu -- Taine
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6.3 Surrounding/surrounded6.4 New models of communication; 6.5 Umwelt and Uexküll; 6.6 Dasein . . .; 6.7 ... and transcendence; 6.8 Semiosphere, Lotman and Ruskin; 6.9 Heidegger's view; 6.10 Subject and environment; Part II Doing: Society and Culture; 7 Semio-crises in the era of globalisation: Towards a new theory of collective and individual subjectivity; 7.1 Introduction; 7.2 The lesson of semiocrises; 7.3 Collective subjectivity or identity as a world view; 7.4 Individual subjectivity or the fight between two manners of 'being' in the world; 8 Ideologies manifesting axiologies
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8.1 Introduction9 Semiotics of resistance: Being, memory, history, and the counter-current of signs; 9.1 Globalization and transcendence; 9.2 Globalization as the new civilization: Some signs of the time; 9.3 Aesthetics of resistance; 9.3.1 Forces of resistance I: Being; 9.3.2 Forces of resistance II: Memory; 9.3.3 Forces of resistance III: History; 9.4 What are we resisting?; 10 Culture and transcendence; 10.1 The theory in brief; 10.2 Transculturality; 10.3 Criticism of British cultural studies; 10.4 Language games; 10.5 Articulation; 10.6 Subject positions; 10.7 What Foucault said
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SUMMARY OR ABSTRACT
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Existential semiotics is a new paradigm in the studies of signs, signification, and communication. This book develops its theory further, applying the notions of being, doing, and appearing to crucial social problems of the contemporary world, and to various so-called 'lesser arts' like performance and gastronomy.