عنوان

The customer-driven playbook :

(Number (ISBN

1491981229

(Number (ISBN

1491981245

(Number (ISBN

9781491981221

(Number (ISBN

9781491981245

Erroneous ISBN

149198127X

Erroneous ISBN

9781491981276

Title Proper

The customer-driven playbook :

General Material Designation

[Book]

Other Title Information

converting customer feedback into successful products /

First Statement of Responsibility

Travis Lowdermilk and Jessica Rich.

Edition Statement

First edition.

Place of Publication, Distribution, etc.

Sebastopol, CA :

Name of Publisher, Distributor, etc.

O'Reilly Media, Inc.,

Date of Publication, Distribution, etc.

[2017]

Date of Publication, Distribution, etc.

©2017

Specific Material Designation and Extent of Item

1 online resource (235 pages) :

Other Physical Details

illustrations

Text of Note

Includes bibliographical references and index.

Text of Note

1. The hypothesis progression framework and the customer-driven cadence -- 2. Formulating -- 3. Experimenting -- 4. Sensemaking -- 5. The customer -- 6. The problem -- 7. The concept -- 8. The feature -- 9. Using the playbooks -- 10. The customer playbook -- 11. The problem playbook -- 12. The concept playbook -- 13. The feature playbook.

0

Text of Note

"Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That's where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they'll love. To build successful products, you need to continually test your assumptions about your customers and the products you build. This book shows team leads, researchers, designers, and managers how to use the Hypothesis Progression Framework (HPF) to formulate, experiment with, and make sense of critical customer and product assumptions at every stage. With helpful tips, real-world examples, and complete guides, you'll quickly learn how to turn Lean theory into action. Collect and formulate your assumptions into hypotheses that can be tested to unlock meaningful insights ; Conduct experiments to create a continual cadence of learning ; Derive patterns and meaning from the feedback you've collected from customers ; Improve your confidence when making strategic business and product decisions ; Track the progression of your assumptions, hypotheses, early ideas, concepts, and product features with step-by-step playbooks ; Improve customer satisfaction by creating a consistent feedback loop"--Provided by publisher.

Source for Acquisition/Subscription Address

Safari Books Online

Source for Acquisition/Subscription Address

OverDrive, Inc.

Stock Number

CL0500000874

Stock Number

D9DE9EF8-0A70-4AE4-B241-219762D3FE7D

Title

Customer-driven playbook.

International Standard Book Number

9781491981276

Consumer satisfaction.

Customer relations.

New products.

Production management.

BUSINESS & ECONOMICS-- Industrial Management.

BUSINESS & ECONOMICS-- Management Science.

BUSINESS & ECONOMICS-- Management.

BUSINESS & ECONOMICS-- Organizational Behavior.

Consumer satisfaction.

Customer relations.

New products.

Production management.

BUS-- 041000

BUS-- 042000

BUS-- 082000

BUS-- 085000

Number

Edition

Class number

Lowdermilk, Travis

Rich, Jessica

Date of Transaction

20200823033109.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y