عنوان

UX fundamentals for non-UX professionals :

(Number (ISBN

1484238117

(Number (ISBN

9781484238110

Erroneous ISBN

1484238109

Erroneous ISBN

9781484238103

Title Proper

UX fundamentals for non-UX professionals :

General Material Designation

[Book]

Other Title Information

user experience principles for managers, writers, designers, and developers /

First Statement of Responsibility

Edward Stull.

Place of Publication, Distribution, etc.

New York :

Name of Publisher, Distributor, etc.

Apress,

Date of Publication, Distribution, etc.

2018.

Specific Material Designation and Extent of Item

1 online resource :

Other Physical Details

illustrations

Text of Note

Includes bibliographical references and index.

Text of Note

Part 1. UX principles. UX is unavoidable ; You are not the user ; You compete with everything ; The user is on a journey ; Keep it simple ; Users collect experiences ; Speak the user's language ; Favor the familiar ; Stability, reliability, and security ; Speed ; Usefulness ; The lives in front of interfaces -- Part 2. Being human. Perception ; Attention ; Flow ; Laziness ; Memory ; Rationalization ; Accessibility ; Storytelling -- Part 3. Persuasion. Empathy ; Authority ; Motivation ; Relevancy ; Reciprocity ; Product ; Price ; Promotion ; Place -- Part 4. Process. Waterfall, agile, and lean ; Problem statements ; The three searches ; Quantitative research ; Reconciliation ; Documentation ; Personas ; Journey mapping ; Knowledge mapping ; Kano modeling ; Heuristic review ; User testing ; Evaluation.

0

Text of Note

Demystify UX and its rules, contradictions, and dilemmas. This book provides real-world examples of user experience concepts that empower teams to create compelling products and services, manage social media, interview UX candidates, and oversee product teams. From product decisions to performance reviews, your ability to participate in discussions about UX has become vital to your company's success as well as your own. However, UX concepts can seem complex. Many UX books are written by and for UX professionals. UX Fundamentals for Non-UX Professionals serves the needs of project managers, graphic designers, copyeditors, marketers, and others who wish to understand UX design and research. You will discover how UX has influenced history and continues to affect our daily lives. Entertaining real-world examples demonstrate what a massive, WWII-era tank teaches us about design, what a blue flower tells us about audiences, and what drunk marathoners show us about software. What You'll Learn Know the fundamentals of UX through real-world examples Acquire the skills to participate intelligently in discussions about UX design and research Understand how UX impacts business, including product, pricing, placement, and promotion as well as security, speed, and privacy Who This Book Is For Professionals who work alongside UX designers and researchers, including but not limited to: project managers, graphic designers, copyeditors, developers, and human resource professionals; and business, marketing, and computer science students seeking to understand how UX affects human cognition and memory, product pricing and promotion, and software security and privacy.

Source for Acquisition/Subscription Address

OverDrive, Inc.

Source for Acquisition/Subscription Address

Springer Nature

Stock Number

6F88FA18-3454-432B-952E-A3548D8E199B

Stock Number

com.springer.onix.9781484238110

International Standard Book Number

9781484238103

User interfaces (Computer systems)

User-centered system design.

Web sites-- Design.

Art forms.

COMPUTERS-- User Interfaces.

COMPUTERS-- Web-- Design.

Ethical & social aspects of IT.

Information retrieval.

Research & development management.

Technical design.

User interface design & usability.

User interfaces (Computer systems)

User-centered system design.

Web sites-- Design.

COM-- 060000

COM-- 060130

Number

Edition

Class number

Stull, Edward

Date of Transaction

20200823032319.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y