عنوان
پدید آورنده
موضوع
رده
HF5415.5
HF5415
.
5
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
148423748X
(Number (ISBN
1484237498
(Number (ISBN
9781484237489
(Number (ISBN
9781484237496
Erroneous ISBN
1484237471
Erroneous ISBN
9781484237472
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The business value of developer relations :
General Material Designation
[Book]
Other Title Information
how and why technical communities are key to your success /
First Statement of Responsibility
Mary Thengvall ; with a foreword by Jono Bacon.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York, NY :
Name of Publisher, Distributor, etc.
Apress,
Date of Publication, Distribution, etc.
[2018]
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Introduction -- Part 1. What is the value of a technical community? An introduction to community -- Selling community to your company -- Keeping a pulse on the community -- Measuring your success -- Building a developer relations team -- Part 2. Building and engaging with the community. Finding your community -- Building a healthy community -- In-person events : the how, why, and where -- Dealing with common community issues -- Building your personal brand -- Appendix A: Trip reports -- Appendix B: Event scorecard -- Appendix C: Hackathon one-page handout -- Appendix D: Developer resource card -- Appendix E: Sample event process and playbook.
0
SUMMARY OR ABSTRACT
Text of Note
Discover the true value of developer relations as you learn to build and maintain positive relationships with your developer community. Use the principles laid out in this book to walk through your company goals and discover how you can formulate a plan tailored to your specific needs. Understand why Developer Advocates (and Developer Relations teams) are just like avocados -- the good kind of fat. First you will understand the value of a technical community: why you need to foster a community and how to do it. Then you will learn how to be involved in community building on a daily basis: finding the right audience, walking the tightrops between representing the company and building a personal brand, in-person events, and more. Featuring interviews with Developer Relations professionals from successful companies, including Red Hat, Google, Chef Docker, Mozilla, SparkPost, Heroku, Twilio, and CoreOS, and with a foreword by Jono Bacon, "The business value of developer relations" is the perfect book for anyone who is working in the tech industry and wants to understand where DevRel is now and how to get involved. Don't get left behind-- Join the community today.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Springer Nature
Stock Number
com.springer.onix.9781484237489
OTHER EDITION IN ANOTHER MEDIUM
Title
Business value of developer relations.
International Standard Book Number
9781484237472
TOPICAL NAME USED AS SUBJECT
Business enterprises-- Public relations.
Customer relations-- Management.
Customer relations.
Marketing.
BUSINESS & ECONOMICS-- Industrial Management.
BUSINESS & ECONOMICS-- Management Science.
BUSINESS & ECONOMICS-- Management.
BUSINESS & ECONOMICS-- Organizational Behavior.
Computer programming-- software development.
Customer relations-- Management.
Customer relations.
Marketing.
(SUBJECT CATEGORY (Provisional
BUS-- 041000
BUS-- 042000
BUS-- 082000
BUS-- 085000
UM
UM
DEWEY DECIMAL CLASSIFICATION
Number
658
.
812
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
5
PERSONAL NAME - PRIMARY RESPONSIBILITY
Thengvall, Mary
ORIGINATING SOURCE
Date of Transaction
20200823032238.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
