Business as savior -- Innovator as genius -- Manager as hero -- Investor as visionary -- Customer as king -- System as catalyst.
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SUMMARY OR ABSTRACT
Text of Note
The only way business can save the earth and set us on a path to sustainability is if we can harness the power of an entire system of inventors, companies, investors, government, activists, and customers. Taking a systemic perspective that goes beyond the typical dichotomy of business and government, the authors outline how each type of player can help us to address the current environmental crisis.