عنوان

Branding with powerful stories :

(Number (ISBN

1440864772

(Number (ISBN

9781440864773

Title Proper

Branding with powerful stories :

General Material Designation

[Book]

Other Title Information

the villains, victims, and heroes model /

First Statement of Responsibility

Greg Stone.

Place of Publication, Distribution, etc.

Santa Barbara, California :

Name of Publisher, Distributor, etc.

Praeger, an imprint of ABC-CLIO, LLC,

Date of Publication, Distribution, etc.

[2019]

Specific Material Designation and Extent of Item

xii, 204 pages :

Other Physical Details

illustrations ;

Dimensions

25 cm

Text of Note

Includes bibliographical references and index.

Text of Note

Part One. The Elements of Your Story. Why Bother with Storytelling? The Payoff Is Executive Presence ; Find the Villain to Uncover the Story and Make Your Company the "Hero" ; Travel to Your Islands : The Key Elements of Messages ; Brand with the Heart : Because Consumers Often Think Products Have One ; Why Stories Resonate: Neuroscience Meets Homer ; Examples of Great Business Stories : The Formulas in Action -- Part Two. How to Tell Your Story. The Pictures Are Better on Radio or Podcasts : Especially with Sound Bites, Rhythm, and Brevity ; How to Compose a Compelling Story, in Person or on Video : A Dose of Dickens and a Splash of Casablanca ; Making Rhetoric Stick : Tips, Signs, and Lies ; Make Your Words March : Clichés, Writer's Block, and Plot Patterns ; Body Language, Vocal Techniques, and Stage Fright : Your Body Speaks, Your Voice Gestures ; Social Media Relations : Printing Presses, Water Coolers, and Crises ; More Stories to Emulate : Prevail with a Tale ; The End of the Story : My Own Saga.

0

Text of Note

"This book explains not just how to tell a captivating story, but also what elements--namely, villains, victims, and heroes--it should include in the first place. This approach is based on the notion that in business messaging, the villains may just be your best friends. The "villains" are simply any problems that cause pain, discomfort, or extra expense for customers, who are in effect the "victims." As for the "heroes," they are best illustrated by the supermarket going beyond expectations. Who in business wouldn't want to emulate that company?"--Publisher's description.

Title

Branding with powerful stories.

International Standard Book Number

9781440864780

Branding (Marketing)

Storytelling.

Branding (Marketing)

Storytelling.

Number

Edition

Class number

Book number

Stone, Greg J.

Date of Transaction

20200823022752.0

Cataloguing Rules (Descriptive Conventions))

rda

Electronic name

[Book]

Y