عنوان
پدید آورنده
موضوع
رده
HF5415.1255 .L47 2013
HF5415
.
1255
.
L47
2013
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
144033143X
(Number (ISBN
9781440331435
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Building Better Brands :
General Material Designation
[Book]
Other Title Information
a Comprehensive Guide to Brand Strategy and Identity Development /
First Statement of Responsibility
Scott Lerman.
EDITION STATEMENT
Edition Statement
First edition.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Blue Ash, Ohio :
Name of Publisher, Distributor, etc.
HOW Books, an imprint of F+W Media, Inc.,
Date of Publication, Distribution, etc.
2013.
Date of Publication, Distribution, etc.
©2013
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
199 pages :
Other Physical Details
color illustrations ;
Dimensions
21 cm
GENERAL NOTES
Text of Note
Includes index.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (page 191) and index.
CONTENTS NOTE
Text of Note
Champions -- Discovery -- Character -- Arena -- Positioning -- Experience -- Identity -- Help! -- Afterword.
0
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
QBI
Stock Number
1364407
TOPICAL NAME USED AS SUBJECT
Branding (Marketing)
Branding (Marketing)
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/27
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1255
Book number
.
L47
2013
PERSONAL NAME - PRIMARY RESPONSIBILITY
Lerman, Scott
ORIGINATING SOURCE
Date of Transaction
20200822183319.0
Cataloguing Rules (Descriptive Conventions))
rda
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
