عنوان
پدید آورنده
موضوع
رده
HF5415.15 .P56 2011
HF5415
.
15
.
P56
2011
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1422161978
(Number (ISBN
9781422161975
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The experience economy /
General Material Designation
[Book]
First Statement of Responsibility
B. Joseph Pine II, James H. Gilmore.
EDITION STATEMENT
Edition Statement
Updated edition.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston, Mass. :
Name of Publisher, Distributor, etc.
Harvard Business Review Press,
Date of Publication, Distribution, etc.
©2011.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxvii, 359 pages :
Other Physical Details
illustrations ;
Dimensions
21 cm
GENERAL NOTES
Text of Note
Revised edition of: The experience economy : work is theatre & every business a stage. 1999.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Preview to the updated edition: Beyond goods and services -- Preview: step right up : Welcome to the experience economy -- Setting the stage -- The show must go on -- Get your act together -- Experiencing less sacrifice -- Intermission: a refreshing experience : Work is theatre -- Performing to form -- Now act your part -- The customer is the product -- Finding your role in the world -- Encore: exit, stage right.
0
SUMMARY OR ABSTRACT
Text of Note
With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience.
TOPICAL NAME USED AS SUBJECT
Customer services.
Diversification in industry.
Marketing.
Product management.
Business and Management.
Customer services.
Differenzierungsstrategie
Diversification in industry.
Erlebniskauf
Event-Marketing
Företagsledning.
Marketing.
Product management.
Produktmanagement
Relationsmarknadsföring.
Upplevelseindustri.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
5/6
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
15
Book number
.
P56
2011
PERSONAL NAME - PRIMARY RESPONSIBILITY
Pine, B. Joseph.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Gilmore, James H.,1959-
ORIGINATING SOURCE
Date of Transaction
20200822182451.0
Cataloguing Rules (Descriptive Conventions))
rda
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
