عنوان
پدید آورنده
موضوع
رده
HM1226 .P83 2013
HM1226
.
P83
2013
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1412987709
(Number (ISBN
9781412987707
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Public communication campaigns /
General Material Designation
[Book]
First Statement of Responsibility
editors, Ronald E. Rice, Charles K. Atkin.
EDITION STATEMENT
Edition Statement
4th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Thousand Oaks, Calif. :
Name of Publisher, Distributor, etc.
SAGE,
Date of Publication, Distribution, etc.
©2013.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiii, 376 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
SUMMARY OR ABSTRACT
Text of Note
In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ocean sustainability, fear messages, and digital games. Classic chapters include updates on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology. -- Publisher website.
TOPICAL NAME USED AS SUBJECT
Advertising, Public service.
Advocacy advertising.
Public relations.
Publicity.
Advertising, Public service.
Advocacy advertising.
Communication de masse.
Communication.
Comportement social.
Education sanitaire.
Etudes de cas.
Informationskampanjer.
Institutionell reklam.
Intérêt public.
Manuels.
Marketing.
Medienpolitik
Öffentlichkeitsarbeit
PR.
Propaganda
Public relations.
Publicité.
Publicity.
Santé publique.
Utvärdering.
GEOGRAPHICAL NAME USED AS SUBJECT
USA
7
DEWEY DECIMAL CLASSIFICATION
Number
659
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HM1226
Book number
.
P83
2013
OTHER CLASS NUMBERS
Class number
C912
.
3
System Code
clc
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Atkin, Charles K.
Rice, Ronald E.
ORIGINATING SOURCE
Date of Transaction
20200822182029.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
