عنوان
پدید آورنده
موضوع
رده
HF5415 .W96 2006
HF5415
.
W96
2006
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1412909236
(Number (ISBN
9781412909235
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Nonprofit marketing :
General Material Designation
[Book]
Other Title Information
marketing management for charitable and nongovernmental organizations /
First Statement of Responsibility
Walter Wymer, Jr., Patricia Knowles, Roger Gomes.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Thousand Oaks, Calif. :
Name of Publisher, Distributor, etc.
Sage Publications,
Date of Publication, Distribution, etc.
©2006.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
ix, 370 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Introduction to nonprofit marketing -- Setting the path of the nonprofit organization : mission focus, strategic objectives, differentiation, positioning, unique value proposition, branding, segmentation -- Research in nonprofit organizations -- Strategic marketing analysis and planning -- Offers in nonprofit organizations : product and place -- Offers in nonprofit organizations : promotion and price -- Direct marketing tactics -- Strategic approaches to attracting major gifts -- Special events in the nonprofit sector -- Marketing to volunteers -- Social marketing -- Cause-related marketing and other collaborations with the business sector.
0
SUMMARY OR ABSTRACT
Text of Note
Designed for use by practitioners as well as in the classroom, this text focuses on the fundamentals of marketing and best practices. It covers setting a mission and strategic objectives, differentiation, positioning, unique value, establishing a "brand name," segmentation, research, marketing analysis and planning, "offers" in terms of product and place as well as promotion and price, direct marketing, attracting major gifts, special events and social marketing, marketing to causes and.
Text of Note
Volunteers, and collaborating with the business sector. The material is broad enough to work within courses in nonprofit marketing, public administration, social work, arts administration, management and business. Instructor resources are available on CD from the publisher. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com).
TOPICAL NAME USED AS SUBJECT
Nonprofit organizations-- Marketing.
Marketing
Marketing.
Niet-commerciële organisaties.
Nonprofit organizations-- Marketing.
Nonprofit organizations-- Marketing.
Nonprofit-Organisation
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Book number
.
W96
2006
OTHER CLASS NUMBERS
Class number
85
.
40
Class number
85
.
40
.
System Code
bcl
System Code
bcl
PERSONAL NAME - PRIMARY RESPONSIBILITY
Wymer, Walter W.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Gomes, Roger.
Knowles, Patricia A.
ORIGINATING SOURCE
Date of Transaction
20200822181944.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
