عنوان

The Handbook of Marketing Strategy for Life Science Companies :

(Number (ISBN

1351235281

(Number (ISBN

135123529X

(Number (ISBN

1351235303

(Number (ISBN

9781351235280

(Number (ISBN

9781351235297

(Number (ISBN

9781351235303

Erroneous ISBN

081537688X

Erroneous ISBN

0815376901

Erroneous ISBN

9780815376880

Erroneous ISBN

9780815376903

Title Proper

The Handbook of Marketing Strategy for Life Science Companies :

General Material Designation

[Book]

Other Title Information

Formulating the Roadmap You Need to Navigate the Market.

Place of Publication, Distribution, etc.

Milton :

Name of Publisher, Distributor, etc.

Productivity Press,

Date of Publication, Distribution, etc.

2018.

Specific Material Designation and Extent of Item

1 online resource (232 pages)

Text of Note

Includes bibliographical references and index.

Text of Note

Chapter 1 Marketing Strategy Road Map -- chapter 2 Overview of Market Research -- chapter 3 Situation Analysis -- chapter 4 Developing a Marketing Strategy -- chapter 5 Marketing Strategy Implementation and Control -- chapter 6 Marketing Metrics -- chapter 7 Discussion on Unique Perspectives -- chapter 8 Final Thoughts.

0

Text of Note

The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation models for your data, the second volume will focus more on the commercialization elements of marketing. As such, this book will be covering a wide range of topics directly tied to marketing management such as marketing and commercialization strategies, consumers' behaviors, marketing metrics, pricing techniques and strategies as well as marketing communications (public relations, advertising, and more) The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization. The overall objective is for them to gain an understanding on the marketing function, ask the right question, and be able to tackle simple to complex topics.

Source for Acquisition/Subscription Address

Taylor and Francis

Stock Number

KE55499

Title

Handbook of Marketing Strategy for Life Science Companies : Formulating the Roadmap You Need to Navigate the Market.

International Standard Book Number

9780815376880

Biotechnology industries-- Marketing.

Life sciences-- Economic aspects.

Biotechnology industries-- Marketing.

BUSINESS & ECONOMICS-- Production & Operations Management.

MEDICAL-- Administration.

SCIENCE-- Chemistry-- Industrial & Technical.

TECHNOLOGY & ENGINEERING-- Chemical & Biochemical.

BUS-- 042000

BUS-- 087000

MED-- 002000

YQS

YQS

Number

Edition

Class number

Book number

Denault, Jean-Francois.

Date of Transaction

20200822175543.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y