1. Introduction : tourism, travel, and blogging -- 2. A pioneer in the blogosphere : Tony Wheeler's travels -- 3. The voice(s) in the paratext : presenting the author(s) of sponsored travel blogs -- 4. With the reader in mind : self-presentation and the independent travel blog -- 5. Beyond the borders of the blog : the networked self of the independent travel blogger -- 6. Worth a thousand words (or more) : framing the discursive tensions in travel photographs -- 7. Mapping the travel blog : conclusions on the discourses of travel and tourism.