Methodological approaches to festival research / Mary Beth Gouthro and Dorothy Fox -- The value of festivals / Donald Getz, Tommy D. Andersson, John Armbrecht and Erik Lundberg -- The meaning of festivals : reconfiguring the semiotic approach / Xiaoming Zhang -- Valuing the impacts of festivals / Larry Dwyer and Leo Jago -- Festivals and social sustainability / Bernadette Quinn -- Evaluating the socio-cultural effects of festivals : developing a comprehensive impact chart and its application / Ronnit Wilmersdörffer and Daniela Schlicher -- Influencers of environmental sustainability success at festivals / Meegan Jones -- Managing festival volunteers : the helpers model / Kirsten Holmes, Leonie Lockstone-Binney, Karen Smith & Alex Rixon-Booth -- The role of harm minimisation to prevent alcohol and drug misuse at outdoor music festivals / Alison Hutton -- Social media and the transformation of the festival industry : a typology of festivals and the formation of new markets / Marianna Sigala -- The innovation of arts festivals : concepts, approaches and effects / Weibing (Max) Zhao and Weng Si (Clara) Lei -- Managing networks of meaning in arts festival productions / Mervi Luonila -- Festivals and sponsorship : a strategic marketing approach / Gurhan Aktas and Z. Gokce Sel -- Festivals' role for branding a destination : a case of the Barbaros Strawman Festival in Izmir/Turkey / Reyhan Arslan Ayazlar -- Branding cultural events using external reference points : Cervantes and the Festival Internacional Cervantino, Mexico / Daniel Barrera-Fernández, Marco Hernández-Escampa and Antonia Balbuena Vázquez -- Festivals and social media : a co-created transformation of festivals goers and organisers / Marianna Sigala -- Leveraging a festival to build bridges in a divided city / Adrian Devine, Bernadette Quinn, Frances Devine -- Extending the exit brand : from Serbia's fortress to Montenegro's coast / Nicholas Wise, Tanja Armenski and Nemanja Davidovic -- The eventful city in a complex economic, social and political environment : the case of Macau / Ubaldino Sequeira Couto -- Protesting @ Auckland pride : when a community stakeholder becomes alienated / Jared Mackley-Crump -- Festivals as devices for enhancing social connectivity and the resilience of rural communities / Michael Mackay, Joanna Fountain and Nicholas Cradock-Henry -- Geelong's rousing motoring "revival" / Gary Best -- Understanding feelings, barriers, and conflicts in festivals and events : the impact upon family Qol / Raphaela Stadler and Allan Jepson -- Festivity and attendee experience : a confessional tale of discovery / Vern Biaett, High Point University -- Ict and the festival experience / Christine M. Van Winkle, Kelly J. Mackay and Elizabeth Halpenny -- How do residents experience their own festivals' a qualitative approach to meanings and experiences / Nídia Brás, J́ulio Mendes, Manuela Guerreiro and Bernardete Sequeira -- Feminist politics in the festival space / Tasmin Coyle and Louise Plat -- Food and wine festivals as rural hallmark events / Jennifer Laing, Warwick Frost and Melissa Kennedy -- Positioning in Montserrat's festivals : music, media, and film / Joseph Lema, Gracelyn Cassell and Jerome Agrusa -- Music events and festivals : identity and experience / Michelle Duffy -- Religious and spiritual festivals and events / Rev. Ruth Dowson -- Australia celebrates : an exploration of Australia day festivals and national identity / Leanne White and Elspeth Frew -- Herding livestock and managing people : the cultural sustainability of a harvest festival / Gudrun Helgadottir -- Festivals as products : a framework for analysing traditional festivals in Ghana / Oheneba Akyeampong -- Tourism pressure as a cultural change factor : the case of the Guelaguetza Festival Oaxaca Mexico / Marco Hernández-Escampa, Daniel Barrera-Fernández -- Festivals for sustainable tourism development : a case study of Hadoti Region, Rajasthan / Anukrati Sharma -- Place making Betwixt and between festivals and daily life / Burcu Kaya and Tuba Gun -- A festival of song : developing social capital and safeguarding Australian aboriginal culture through authentic performance / Candace Kruger -- Virtual reality : the white knight of festival management education? / Philipp Peltz, Olga Junek and Joel De Ross -- Industry perceptions of potential digital futures for live performance in the staging and consumption of music festivals / Adrian Bossey -- Utopian futures : Wellington on a plate and the envisioning of a food festival in Tuscany / Ian Yeoman, Sochea Nhem, Una McMahon-Beattie, Katherine Findlay, Sandra Goh, and Sophea Tieng.
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SUMMARY OR ABSTRACT
Text of Note
"In recent times, festivals around the world have grown in number due to the increased recognition of their importance for tourism, branding and economic development. Festivals hold multifaceted roles in society and can be staged to bring positive economic impact, for the competitive advantage they lend a destination, or to address social objectives. Studies on festivals have appeared in a wide range of disciplines and, consequently, much of the research available is highly fragmented. This handbook brings this knowledge together in one volume, offering a comprehensive evaluation of the most current research, debates, and controversies surrounding festivals. It is divided into nine sections that cover a wide range of theories, concepts and contexts, such as sustainability, festival marketing and management, the strategic use of festivals and their future. Featuring a variety of disciplinary, cultural and national perspectives from an international team of authors, this book will be an invaluable resource for students and researchers of event management and will be of interest to scholars in the fields of anthropology, sociology, geography, marketing, management, psychology and economics"--