عنوان
پدید آورنده
موضوع
رده
HF5415.153
HF5415
.
153
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1138712906
(Number (ISBN
1138712914
(Number (ISBN
1315199866
(Number (ISBN
1351777327
(Number (ISBN
1351777335
(Number (ISBN
1351777343
(Number (ISBN
9781138712904
(Number (ISBN
9781138712911
(Number (ISBN
9781315199863
(Number (ISBN
9781351777322
(Number (ISBN
9781351777339
(Number (ISBN
9781351777346
Erroneous ISBN
9781138712904 (hardback : alk. paper)
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Entrepreneurial marketing :
General Material Designation
[Book]
Other Title Information
an effectual approach /
First Statement of Responsibility
Edwin J. Nijssen.
EDITION STATEMENT
Edition Statement
Second Edition.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Routledge,
Date of Publication, Distribution, etc.
2017.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource
GENERAL NOTES
Text of Note
Revised edition of the author's Entrepreneurial marketing, 2014.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Preface -- Using marketing to create a new business with radically new product ideas -- Identifying an application and market -- Segmentation and positioning to maximise the value of a new technology and product application -- Adoption, diffusion, and understanding lead customers -- Competitive and market considerations -- The customer development process -- Developing a marketing and sales programme -- The role of sales in customer development -- Developing the new firm¿s marketing and sales capabilities -- References.
0
OTHER EDITION IN ANOTHER MEDIUM
Title
Entrepreneurial marketing
International Standard Book Number
9781138712904
TOPICAL NAME USED AS SUBJECT
Entrepreneurship.
Marketing-- Management.
New products-- Marketing.
Small business marketing.
BUSINESS & ECONOMICS-- Industrial Management.
BUSINESS & ECONOMICS-- Management Science.
BUSINESS & ECONOMICS-- Management.
BUSINESS & ECONOMICS-- Organizational Behavior.
Entrepreneurship.
Marketing-- Management.
New products-- Marketing.
Small business marketing.
(SUBJECT CATEGORY (Provisional
BUS-- 041000
BUS-- 042000
BUS-- 082000
BUS-- 085000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
153
PERSONAL NAME - PRIMARY RESPONSIBILITY
Nijssen, E. J., (Edwin Jacob),1963-
ORIGINATING SOURCE
Date of Transaction
20200822164131.0
Cataloguing Rules (Descriptive Conventions))
rda
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
