Routledge advances in internationalizing media studies ;
Volume Designation
25
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
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Includes bibliographical references and index.
CONTENTS NOTE
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Cover; Half Title; Series Page; Title Page; Copyright Page; Dedication; Contents; List of Figures; Acknowledgements; Introduction; 1 Definition and Evolution of the Concept of Memes: From biology to media studies: how the theory of memes developed; 2 Before Memes: Tactical Media, Humour and Affective Engagement with Politics Online: Historical perspectives on the developments that paved the way to the proliferation of memes. Alternative media and tactical uses of humour
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6 US Memes on Donald Trump and Hillary Clinton in 2016: Beyond nation borders: why and how digital publics employ memes to discuss the values of American politicsConclusion; Index
0
8
SUMMARY OR ABSTRACT
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This book provides a solid, encompassing definition of Internet memes, exploring both the common features of memes around the globe and their particular regional traits. It identifies and explains the roles that these viral texts play in Internet communication: cultural, social and political implications; significance for self-representation and identity formation; promotion of alternative opinion or trending interpretation; and subversive and resistant power in relation to professional media, propaganda, and traditional and digital political campaigning. It also offers unique comparative case studies of Internet memes in Russia and the United States.