عنوان

Gender and political marketing in the United States and the 2016 presidential election :

(Number (ISBN

113760171X

(Number (ISBN

9781137601711

Erroneous ISBN

9781137601704

Title Proper

Gender and political marketing in the United States and the 2016 presidential election :

General Material Designation

[Book]

Other Title Information

an analysis of why she lost /

First Statement of Responsibility

Minita Sanghvi.

Place of Publication, Distribution, etc.

Cham, Switzerland :

Name of Publisher, Distributor, etc.

Palgrave Macmillan,

Date of Publication, Distribution, etc.

[2019]

Specific Material Designation and Extent of Item

1 online resource.

Series Title

Gender and politics

Text of Note

Includes bibliographical references and index.

Text of Note

This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of the media.--

Title

Gender and political marketing in the United States and the 2016 presidential election.

International Standard Book Number

9781137601704

Presidents-- United States-- Election-- 2016.

Women-- Political activity-- United States.

Women political candidates-- United States.

POLITICAL SCIENCE / Political Process / Elections.

POLITICAL SCIENCE / Political Process / General.

Presidents-- Election.

Women-- Political activity.

Women political candidates.

United States.

7

POL-- 008000

POL-- 016000

Number

Class number

Book number

Sanghvi, Minita

Date of Transaction

20200822160217.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y