عنوان

Marketing /

(Number (ISBN

1119365570

(Number (ISBN

9781119365570

Title Proper

Marketing /

General Material Designation

[Book]

First Statement of Responsibility

by Jeanette McMurtry, MBA, with Alexander Hiam.

Edition Statement

5th edition.

Place of Publication, Distribution, etc.

Hoboken, New Jersey :

Name of Publisher, Distributor, etc.

John Wiley & Sons, Inc.,

Date of Publication, Distribution, etc.

[2017]

Date of Publication, Distribution, etc.

©2017

Specific Material Designation and Extent of Item

xiv, 392 pages ;

Dimensions

23 cm.

Series Title

For dummies

Series Title

Learning made easy

Text of Note

Includes index.

Text of Note

Marketing in a consumer-driven world -- Understanding consumers today and what matters most -- The psychology of choice and how to trigger it for lifetime value -- Laying a foundation for growth -- Building a strategy for LTV and ROI -- Researching your customers, competitors, and industry -- Creating a winning marketing plan -- Content marketing and marketing content -- Creating an omni-channel plan -- Creative that engages the mind -- Digital tools and tactics that work -- Using print in a digital world -- Powerful ways to engage for LTV and ROI -- Going direct with data, personalization, and sales -- Building a website that engages and sells -- Leveraging networks and events -- Building a brand that sells again and again -- Making your brand stand out -- Finding the right pricing approach -- Distribution and merchandising in an augmented world -- Succeeding in sales and service -- The part of tens -- Ten common marketing mistakes (and how to avoid them) -- Ten ways to measure results (beyond ROI).

0

Text of Note

Marketing is changing, and you'll need todays techniques to make the most of every marketing dollar. Whether you're a mom-and-pop business or a global brand, the tips and techniques in this book will help you find, reach, and engage your customers in ways that generate sales and success.

Cover Title

Marketing for dummies

Marketing-- Management.

Marketing.

Commerce.

Marketing-- methods.

Marketing-- Management.

Marketing-- Management.

Marketing.

Marketing.

Number

Edition

Class number

Book number

Class number

System Code

McMurtry, Jeanette Maw

Hiam, Alexander

Date of Transaction

20200822153343.0

Cataloguing Rules (Descriptive Conventions))

rda

Electronic name

[Book]

Y