عنوان
پدید آورنده
موضوع
رده
HD62.6
HD62
.
6
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
111872237X
(Number (ISBN
1118722388
(Number (ISBN
1118722396
(Number (ISBN
1299805183
(Number (ISBN
9781118722374
(Number (ISBN
9781118722381
(Number (ISBN
9781118722398
(Number (ISBN
9781299805187
Erroneous ISBN
1118444027
Erroneous ISBN
9781118444023
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Content marketing for nonprofits :
General Material Designation
[Book]
Other Title Information
a communications map for engaging your community, becoming a favorite cause, and raising more money /
First Statement of Responsibility
Kivi Leroux Miller.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
San Francisco :
Name of Publisher, Distributor, etc.
Jossey-Bass,
Date of Publication, Distribution, etc.
[2013]
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xxxi, 392 pages) :
Other Physical Details
illustrations
SERIES
Series Title
The Jossey-Bass nonprofit guidebook series
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
pt. 1. Finding a new path : the power of content marketing -- pt. 2. Who will go with you : redefining your marketing relationships -- pt. 3. Envision the journey : preparing your content marketing plan -- pt. 4. Set out on your trek : implementing your content marketing strategy -- pt. 5. The right provisions for the journey : what you need to know about the channels your choose.
0
SUMMARY OR ABSTRACT
Text of Note
Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many d.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
Source for Acquisition/Subscription Address
Safari Books Online
Stock Number
CA5F5F66-4C4F-4E47-9524-3F851AE98B77
Stock Number
CL0500000376
OTHER EDITION IN ANOTHER MEDIUM
Title
Content marketing for nonprofits.
International Standard Book Number
9781118444023
TOPICAL NAME USED AS SUBJECT
Nonprofit organizations-- Marketing.
BUSINESS & ECONOMICS-- Industrial Management.
BUSINESS & ECONOMICS-- Management Science.
BUSINESS & ECONOMICS-- Management.
BUSINESS & ECONOMICS-- Organizational Behavior.
Nonprofit organizations-- Marketing.
(SUBJECT CATEGORY (Provisional
BUS-- 041000
BUS-- 042000
BUS-- 082000
BUS-- 085000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD62
.
6
PERSONAL NAME - PRIMARY RESPONSIBILITY
Leroux Miller, Kivi,1969-
ORIGINATING SOURCE
Date of Transaction
20200822151636.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
