عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
NATIONAL BIBLIOGRAPHY NUMBER
Number
TLets585444
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Developing an integrated model to support effective customer relationships management implementation within the private sector of the Kingdom of Saudi Arabia
General Material Designation
[Thesis]
First Statement of Responsibility
Sanad, Ahmed Abdullah
.PUBLICATION, DISTRIBUTION, ETC
Name of Publisher, Distributor, etc.
De Montfort University
Date of Publication, Distribution, etc.
2012
DISSERTATION (THESIS) NOTE
Dissertation or thesis details and type of degree
Thesis (Ph.D.)
Text preceding or following the note
2012
SUMMARY OR ABSTRACT
Text of Note
A successful Customer Relationships Management (CRM) implementation helps organisations to obtain competitive advantages over others by improving customer satisfaction and loyalty, increasing revenue and reducing operating costs. Effective CRM implementation has become more and more important owing to the huge percentage of failures that occur. This year, organisations are expected to spend about
TOPICAL NAME USED AS SUBJECT
Customer Relationships Management ; CRM ; Institution Theory ; grounded theory ; Developing Countries Critical Success Factors
PERSONAL NAME - PRIMARY RESPONSIBILITY
Sanad, Ahmed Abdullah
CORPORATE BODY NAME - SECONDARY RESPONSIBILITY
De Montfort University
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب p
[Thesis]
276903
a
Y
