عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
NATIONAL BIBLIOGRAPHY NUMBER
Number
TLets500227
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The effects of brands and country of origin on consumers' buying intention in Saudi Arabia
General Material Designation
[Thesis]
First Statement of Responsibility
Al-Rajhi, Khalid Sulaiman
.PUBLICATION, DISTRIBUTION, ETC
Name of Publisher, Distributor, etc.
University of Glasgow
Date of Publication, Distribution, etc.
2008
DISSERTATION (THESIS) NOTE
Dissertation or thesis details and type of degree
Thesis (Ph.D.)
Text preceding or following the note
2008
SUMMARY OR ABSTRACT
Text of Note
The final limitation was related to the difficulty of conducting the focus group in such a conservative country, particularly when the participants were women, as was the case in this research. Suggestions are made for further studies that could enrich the literature in this area. These are, firstly, that the differential relevance and importance of the different dimensions of the COO and branded product constructs for different products and different consumers' require further examination. Secondly, methodologically, more comprehensive analytical models could be used and, lastly, a full re-modelling of the research model utilised in this study is suggested.
TOPICAL NAME USED AS SUBJECT
HF Commerce ; HC Economic History and Conditions
PERSONAL NAME - PRIMARY RESPONSIBILITY
Al-Rajhi, Khalid Sulaiman
CORPORATE BODY NAME - SECONDARY RESPONSIBILITY
University of Glasgow
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب p
[Thesis]
276903
a
Y
