Measuring service excellence in banking industry using an integrated approach :
General Material Designation
[Thesis]
First Statement of Responsibility
Al-Rayes, Raed Nasser
Title Proper by Another Author
an empirical study in the Saudi context
Subsequent Statement of Responsibility
Zairi, Mohamed
.PUBLICATION, DISTRIBUTION, ETC
Name of Publisher, Distributor, etc.
University of Bradford
Date of Publication, Distribution, etc.
2006
DISSERTATION (THESIS) NOTE
Dissertation or thesis details and type of degree
Thesis (Ph.D.)
Text preceding or following the note
2006
SUMMARY OR ABSTRACT
Text of Note
The research sought to investigate the Critical Excellence Factors (CEFs) that drive Excellence in banking industry. Moreover, it examines whether customers perceive the service of an excellent bank differently from a less-excellent bank. Three hypotheses were formed then tested through case study and survey strategy (triangulation), within the Saudi banking industry context. The study combines the EFQM excellence model as an internal assessment tool (case studies), with the SERVQUAL gap model for external assessment (questionnaires). Analysing and contrasting the two sets of results allowed the study to achieve its main objective. Based on the empirical work, the study identifies several CEFs that must be carefully considered when driving excellence in banking. These factors were proposed in a generic integrated model for driving Excellence in Banking.
TOPICAL NAME USED AS SUBJECT
Service excellence ; Banking service quality ; Organisation excellence ; EFQM excellence model ; Customer perception ; Customer expectation ; Customer satisfaction ; SERVQUAL ; Gap Model ; Banks and banking ; Empirical study