عنوان

Strategic international management :

(Number (ISBN

3834925357

(Number (ISBN

3834963313

(Number (ISBN

9783834925350

(Number (ISBN

9783834963314

Erroneous ISBN

9783834925350

Number

b624295

Title Proper

Strategic international management :

General Material Designation

[Book]

Other Title Information

text and cases /

First Statement of Responsibility

Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes.

Edition Statement

2nd ed.

Place of Publication, Distribution, etc.

Wiesbaden :

Name of Publisher, Distributor, etc.

Gabler,

Date of Publication, Distribution, etc.

2010.

Specific Material Designation and Extent of Item

1 online resource (ix, 470 pages) :

Other Physical Details

illustrations

Text of Note

Includes bibliographical references (pages 433-465) and index.

Text of Note

pt. 1. Introduction to strategic international management -- pt. 2. The external environment -- pt. 3. International coordination -- pt. 4. Foreign operation modes -- pt. 5. Selected value chain activities -- pt. 6. Selected international business functions.

0

Text of Note

Strategic International Management" takes a global perspective and covers the major aspects of international business strategies. It introduces the complexity of international business based on the perspective of Multinational Corporations as inter-organisational and intra-organisational networks. The authors highlight the role of the external environment, discuss the major coordination mechanisms and organisational structures and examine various foreign operation modes. The book describes the particularities of international value chain activities and management functions and offers a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. In 20 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this second edition, all chapters have been updated, all case studies revised and recent data were integrated. The concept, though, remained unchanged. Contents Introduction to Strategic International Management The External Environment International Coordination Foreign Operation Modes Selected Value Chain Activities Selected International Business Functions Target Groups Advanced undergraduate students and graduate students majoring in international management or general management Practitioners who wish to obtain compact and practice-oriented information on current concepts About the Authors Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. Joachim Zentes is Professor of Management and Marketing at the Saarland Univ.

Source for Acquisition/Subscription Address

Springer

Stock Number

978-3-8349-2535-0

Title

Strategic International Management : Text and Cases.

International Standard Book Number

9783834925350

International business enterprises-- Management.

Affaires.

Economie de l'entreprise.

International business enterprises-- Management.

Science économique.

BUS041000

KJC

Number

Edition

Class number

Book number

Morschett, Dirk.

Schramm-Klein, Hanna.

Zentes, Joachim.

Date of Transaction

20200617083445.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y