عنوان
پدید آورنده
موضوع
رده
HF5415.2 .S27 2019
HF5415
.
2
.
S27
2019
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
3662567075
(Number (ISBN
3662567083
(Number (ISBN
3662585928
(Number (ISBN
9783662567074
(Number (ISBN
9783662567081
(Number (ISBN
9783662585924
Erroneous ISBN
3662567067
Erroneous ISBN
9783662567067
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
bnb
Number
b624289
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
A concise guide to market research :
General Material Designation
[Book]
Other Title Information
the process, data, and methods using IBM SPSS statistics /
First Statement of Responsibility
Erik Mooi, Marko Sarstedt.
EDITION STATEMENT
Edition Statement
Third edition.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (396 pages)
SERIES
Series Title
Springer texts in business and economics
GENERAL NOTES
Text of Note
Introduction to Market Reseach.- The Market Research Process.- Data.- Getting Data.- Descriptive Statistics.- Hypothesis Testing & ANOVA.- Regression Analysis.- Principal Component and Factor Analysis.-Cluster Analysis.- Communicating the Results.
CONTENTS NOTE
Text of Note
Introduction to Market Reseach -- The Market Research Process -- Data -- Getting Data -- Descriptive Statistics -- Hypothesis Testing & ANOVA -- Regression Analysis -- Principal Component and Factor Analysis.-Cluster Analysis -- Communicating the Results. .
0
SUMMARY OR ABSTRACT
Text of Note
This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as well as essential descriptive statistics, are covered in detail. Highly engaging and hands-on, the book includes many practical examples, tips, and suggestions that help readers apply and interpret the data analysis methods discussed. The new edition uses IBM SPSS version 25 and offers the following new features: A single case and dataset used throughout the book to facilitate learning New material on survey design and all data analysis methods to reflect the latest advances concerning each topic Improved use of educational elements, such as learning objectives, keywords, self-assessment tests, case studies, and much more A glossary that includes definitions of all the keywords and other descriptions of selected topics Links to additional material and videos via the Springer Multimedia App.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Springer Nature
Stock Number
com.springer.onix. 9783662567074
OTHER EDITION IN ANOTHER MEDIUM
International Standard Book Number
9783662567067
TITLE USED AS SUBJECT
SPSS (Computer file)
TOPICAL NAME USED AS SUBJECT
Management science.
Management.
Marketing research-- Statistical methods.
Marketing.
Statistics.
Business & Economics-- Management.
Business & Economics-- Marketing-- General.
Business & Economics-- Statistics.
Business.
Management & management techniques.
Management science.
Management.
Marketing.
Probability & statistics.
Sales & marketing.
Statistics.
(SUBJECT CATEGORY (Provisional
BUS043000
KJS
KJS
KJSM
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/3
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
2
Book number
.
S27
2019
PERSONAL NAME - PRIMARY RESPONSIBILITY
Sarstedt, Marko
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Mooi, Erik
ORIGINATING SOURCE
Date of Transaction
20201221083441.0
Cataloguing Rules (Descriptive Conventions))
rda
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
270410
Y
