عنوان

Strategic retail management :

(Number (ISBN

3658101830

(Number (ISBN

9783658101831

Erroneous ISBN

3658101822

Erroneous ISBN

9783658101824

Country Code

bnb

Number

b624258

Title Proper

Strategic retail management :

General Material Designation

[Book]

Other Title Information

text and international cases /

First Statement of Responsibility

Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein.

Edition Statement

Third edition.

Specific Material Designation and Extent of Item

1 online resource

Series Title

Lehrbuch

Text of Note

Includes bibliographical references.

Text of Note

Functions, Formats and Players in Retailing -- Strategic Marketing in Retailing -- Marketing Mix in Retailing -- Buying, Logistics and Performance Measurement.

0

Text of Note

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management. Contents Functions, Formats and Players in Retailing Strategic Marketing in Retailing Marketing Mix in Retailing Buying, Logistics and Performance Measurement Target Groups Advanced undergraduate students and graduate students majoring in Business Administration, Marketing or Management Practitioners who wish to obtain compact and practice-oriented information on current concepts The Authors Joachim Zentes is Professor Emeritus of Management and Marketing at the Saarland University, Saarbrücken, Germany. Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.

Source for Acquisition/Subscription Address

Springer Nature

Stock Number

com.springer.onix. 9783658101831

International Standard Book Number

9783658101824

Retail trade-- Management, Case studies.

Retail trade-- Management.

Business.

Commerce.

Marketing.

Retail trade-- Management.

Sales management.

BUS000000

KNP

Number

Edition

Class number

Book number

Zentes, Joachim

Morschett, Dirk

Schramm-Klein, Hanna

Date of Transaction

20201221083419.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

270410

Y