عنوان

Electronic commerce :

(Number (ISBN

3319100904

(Number (ISBN

3319100912

(Number (ISBN

9783319100906

(Number (ISBN

9783319100913

Erroneous ISBN

9783319100906

Country Code

bnb

Number

b623860

Title Proper

Electronic commerce :

General Material Designation

[Book]

Other Title Information

a managerial and social networks perspective /

First Statement of Responsibility

Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban.

Edition Statement

Eighth edition.

Specific Material Designation and Extent of Item

1 online resource (xxxix, 793 pages) :

Other Physical Details

illustrations

Series Title

Springer Texts in Business and Economics

Text of Note

Includes bibliographical references and index.

Text of Note

Overview of Electronic Commerce -- E-Commerce: Mechanisms, Infrastructure, and Tools -- Retailing in Electronic Commerce: Products and Services -- Business-to-Business E-Commerce -- Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce -- Mobile Commerce and Ubiquitous Computing -- Social Commerce: Foundations, Social Marketing, and Advertising -- Social Enterprise and Other Social Commerce Topics.- Marketing and Advertising in E-Commerce -- E-Commerce Security and Fraud Issues and Protections -- Electronic Commerce Payment Systems -- Order Fulfillment Along the Supply Chain -- EC Strategy, Globalization, and SMEs -- Implementing EC Systems: From Justification to Successful Performance -- E-Commerce: Regulatory, Ethical, and Social Environments -- Launching a Successful Online Business and EC Projects.

0

Text of Note

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.

Source for Acquisition/Subscription Address

Springer Nature

Stock Number

com.springer.onix. 9783319100913

Title

Electronic Commerce.

International Standard Book Number

3319100904

Electronic commerce-- Management.

Electronic commerce.

Business & Economics-- Information Management.

Business & Economics-- Operations Research.

Business mathematics & systems.

Electronic commerce-- Management.

Electronic commerce.

Operational research.

BUS083000

COM039000

KJQ

UF

Number

Edition

Class number

Book number

Turban, Efraim

Date of Transaction

20201221082945.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

270410

Y