عنوان
پدید آورنده
موضوع
رده
HF5415.126 .B577 2008
HF5415
.
126
.
B577
2008
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0387725784
(Number (ISBN
0387725792
(Number (ISBN
1441903321
(Number (ISBN
9780387725789
(Number (ISBN
9780387725796
(Number (ISBN
9781441903327
NATIONAL BIBLIOGRAPHY NUMBER
Number
b623540
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Database marketing :
General Material Designation
[Book]
Other Title Information
analyzing and managing customers /
First Statement of Responsibility
Robert C. Blattberg, Byung-Do Kim and Scott A. Neslin.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York, NY :
Name of Publisher, Distributor, etc.
Springer,
Date of Publication, Distribution, etc.
cop. 2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
XXIV, 871 p. :
Other Physical Details
fig., tab. ;
Dimensions
24 cm.
SERIES
Series Title
International series in quantitative marketing,
ISSN of Series
0923-6716
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Met lit. opg.-Index.
SUMMARY OR ABSTRACT
Text of Note
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today's organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise-from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing.
OTHER EDITION IN ANOTHER MEDIUM
Title
Database marketing
TOPICAL NAME USED AS SUBJECT
Database marketing.
Database marketing.
Marketing.
Relationele databanken.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
872
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
126
Book number
.
B577
2008
OTHER CLASS NUMBERS
Class number
85
.
40
System Code
bcl
PERSONAL NAME - PRIMARY RESPONSIBILITY
Blattberg, Robert C.,1942-
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Kim, Byung-Do.
Neslin, Scott A.,1952-
ORIGINATING SOURCE
Date of Transaction
20200617082603.0
Cataloguing Rules (Descriptive Conventions))
fobidrtb
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
