عنوان

Database marketing :

(Number (ISBN

0387725792

(Number (ISBN

1441903321

(Number (ISBN

9780387725796

(Number (ISBN

9781441903327

Erroneous ISBN

0387725784

Erroneous ISBN

9780387725789

Country Code

dnb

Country Code

bnb

Number

b623539

Number

b623539

Publisher's Number

12063659

Title Proper

Database marketing :

General Material Designation

[Book]

Other Title Information

analyzing and managing customers /

First Statement of Responsibility

Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin.

Place of Publication, Distribution, etc.

New York :

Name of Publisher, Distributor, etc.

Springer,

Date of Publication, Distribution, etc.

2008.

Specific Material Designation and Extent of Item

1 online resource (xxiv, 871 pages) :

Other Physical Details

illustrations

Series Title

International series in quantitative marketing,

Volume Designation

18

ISSN of Series

0923-6716 ;

Text of Note

Includes bibliographical references and index.

Text of Note

Introduction -- Why Database Marketing -- Organized for Database Marketing -- Customer Privacy in a CRM Environment -- LTV Fundamentals -- LTV Advanced Issues -- LTV Applications -- Sources of Data -- Test Design and Analysis -- The Predictive Modeling Process -- Foundations of Statistical Modeling -- RFM Analysis.- Market Basket Analysis -- Collaborative Filtering -- Discrete Dependent Variable and Duration Models -- Cluster Analysis -- Decision Trees -- Neural Networks -- Machine Learning -- Acquiring Customers -- Cross-Selling and Up-Selling -- Frequency Reward Programs -- Customer Tier Programs -- Churn Management -- Multi-Channel Customer Management -- Acquisition and Retention Management -- Communications Design -- Multi-Contact Customer Management -- Pricing -- Glossary of Database Marketing Terms -- Index.

0

Text of Note

Describes the contemporary context of database marketing and its impact on business performance. This book presents database marketing tools, including how to collect the data and perform analysis. It is suitable for those interested in database marketing, customer relationship management and customer optimization.

Source for Acquisition/Subscription Address

Springer

Stock Number

978-0-387-72578-9

Title

Database marketing.

International Standard Book Number

9780387725789

Consumer profiling.

Database marketing.

Affaires.

Consumer profiling.

Database marketing.

Database-Marketing

Datenbank

Direktmarketing

Economie de l'entreprise.

Science économique.

Number

Edition

Class number

Class number

Class number

Class number

Class number

System Code

System Code

System Code

System Code

Blattberg, Robert C.,1942-

Kim, Pyŏng-do,1958-

Neslin, Scott A.,1952-

Date of Transaction

20200617082603.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y