A comprehensive assessment of possible links between digital advertising billboards and traffic safety
General Material Designation
[Thesis]
First Statement of Responsibility
Md Mozahidul Islam
Subsequent Statement of Responsibility
Sisiopiku, Virginia P.
.PUBLICATION, DISTRIBUTION, ETC
Name of Publisher, Distributor, etc.
The University of Alabama at Birmingham
Date of Publication, Distribution, etc.
2015
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
68
GENERAL NOTES
Text of Note
Committee members: Hosch, Ian E.; Sullivan, Andrew
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Place of publication: United States, Ann Arbor; ISBN=978-1-321-70166-1
DISSERTATION (THESIS) NOTE
Dissertation or thesis details and type of degree
M.S.C.E.
Discipline of degree
Civil Engineering
Body granting the degree
The University of Alabama at Birmingham
Text preceding or following the note
2015
SUMMARY OR ABSTRACT
Text of Note
Advertising billboards are a common roadside object and a very efficient medium of outside advertising. For years, static billboards have been adopted by the billboard advertising companies. Most recently, a sizeable portion of the regular (static) billboards have been digitized to convey more information to the drivers, thus raising questions about their potential impact on traffic safety. Frequently changing images on digital advertising billboards may compel more glances, and sequential messages may hold drivers' gazes longer until the entire message is read.