عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
NATIONAL BIBLIOGRAPHY NUMBER
Number
TL47948
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Branding Israel: Queer Markets and Politics in San Francisco and Tel Aviv
General Material Designation
[Thesis]
First Statement of Responsibility
Tallie Ben Daniel
Subsequent Statement of Responsibility
Kaplan, Caren
.PUBLICATION, DISTRIBUTION, ETC
Name of Publisher, Distributor, etc.
University of California, Davis
Date of Publication, Distribution, etc.
2014
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
239
GENERAL NOTES
Text of Note
Committee members: El Shakry, Omnia; Frederickson, Kathleen
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Place of publication: United States, Ann Arbor; ISBN=978-1-321-21070-5
DISSERTATION (THESIS) NOTE
Dissertation or thesis details and type of degree
Ph.D.
Discipline of degree
Cultural Studies
Body granting the degree
University of California, Davis
Text preceding or following the note
2014
SUMMARY OR ABSTRACT
Text of Note
In 2006, Israeli Foreign Minister Tzipi Livni admitted to the existence of the Brand Israel campaign, an international marketing campaign that advertises a State of Israel that values human rights, technological advancement, arts, and culture. The campaign uses educational efforts, media advocacy, and marketing and branding tactics to portray Israel as a progressive, tolerant, and civilized nation ripe for tourism and financial investment. This dissertation places this campaign, and the discourse of gay rights and gay tourism within it, within the context of US gay history. Through a critical focus on San Francisco, it argues that Israeli nation-branding campaigns rely on some of the constitutive myths of gay identity: the rural-to-urban migration narrative, gay entrepreneurship, and gay market politics. San Francisco is a site for these efforts, symbolically, as an iconic queer space, and materially, as a market for Israeli branding campaigns. This dissertation argues that the mobilization of gay rights in the context of Israel's occupation of Palestine marks the newest way Israel enters into global capitalism.
TOPICAL NAME USED AS SUBJECT
American studies; Womens studies; GLBT Studies; Judaic studies
UNCONTROLLED SUBJECT TERMS
Subject Term
Social sciences;Activism;Israel/palestine;Marketing;Queer;San francisco;Zionism
PERSONAL NAME - PRIMARY RESPONSIBILITY
Mills, Trent I.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Kaplan, Caren
CORPORATE BODY NAME - SECONDARY RESPONSIBILITY
Subdivision
Cultural Studies
University of California, Davis
LOCATION AND CALL NUMBER
Call Number
1618965615; 3637793
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب p
[Thesis]
276903
a
Y
