عنوان

Media imagery and the cultivation of attitudes on Arab Americans

Number

TL47829

.Language of Text, Soundtrack etc

انگلیسی

Title Proper

Media imagery and the cultivation of attitudes on Arab Americans

General Material Designation

[Thesis]

General Material Designation

[Thesis]

General Material Designation

[Thesis]

General Material Designation

[Thesis]

First Statement of Responsibility

Elyssa Sholleh Allahyar

Subsequent Statement of Responsibility

Hazel, Michael

Name of Publisher, Distributor, etc.

Gonzaga University

Date of Publication, Distribution, etc.

2014

Specific Material Designation and Extent of Item

79

Text of Note

Place of publication: United States, Ann Arbor; ISBN=978-1-321-03628-2

Dissertation or thesis details and type of degree

M.A.

Discipline of degree

Communication and Leadership

Body granting the degree

Gonzaga University

Text preceding or following the note

2014

Text of Note

Since the 19^th century, people of Middle Eastern descent have come to the United States for a new beginning. However, throughout the decades, Arab/Middle Eastern/Muslim ethnic groups have faced stereotypes and backlash as a result of many historical events, in relation to Middle Eastern countries. The attacks on September 11th, 2001 resulted in a proliferation of negative stereotypes against Middle Eastern Americans and challenges to their acceptance in the United States. This thesis seeks to ascertain the stereotypes that have been developed about Middle Easterners, and the reinforcement of these stereotypes through pop culture media, specifically film, in the twenty-first century. Semiology, proposed by Barthes (1988), and cultivation theory, developed by Gerbner (1969) provide the primary theoretical framework for the study. Both work to explain the impact of signs and symbols in messages that can create cultivated beliefs about society and influence cultural norms. The literature review examines the development and existence of stereotypes about Middle Easterners in American culture. Research for this thesis was conducted using a content analysis method employing the use of a coding procedure. The data reveals that stereotypes in twenty-first century film display a greater presence of negative perceptions over positive ones, and that there is a distinction between female and male representation. Further research is necessary to determine the individual impact these stereotypes have on both male and female Middle Eastern Americans living in the United States today.

Communication

Subject Term

Communication and the arts;Arab americans;Cultivation theory;Middle eastern;Semiotics

Allahyar, Elyssa Sholleh

Hazel, Michael

Subdivision

Communication and Leadership

Gonzaga University

Call Number

1559942866; 1560492

Electronic name

p

[Thesis]

276903

a

Y