عنوان
پدید آورنده
موضوع
رده
HF5823 .L393 9999
HF5823
.
L393
9999
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
2880465664
(Number (ISBN
2880467403
(Number (ISBN
9782880465667
(Number (ISBN
9782880467401
NATIONAL BIBLIOGRAPHY NUMBER
Number
b616796
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
No-copy advertising
General Material Designation
[Book]
First Statement of Responsibility
Lazar Dzamic.
.PUBLICATION, DISTRIBUTION, ETC
Name of Publisher, Distributor, etc.
RotoVision,
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
160 pages : color illustrations ; 30 cm
GENERAL NOTES
Text of Note
"No-copy advertising does exactly what it says - promotes, publicises and sells without the use of words. Using examples from television, billboard, print and the Internet, Lazar Ozamic examines an intriguing variety of ads from the international arena. The unique relationship between consumer and brand - formed and developed by this method of advertising - is discussed, and (no)copywriters talk about their approach."--Jacket.; Includes index.
SUMMARY OR ABSTRACT
Text of Note
In redoubled efforts to get the message across in a media-saturated world, ad agencies are turning to a more enduring and all-embracing method of reaching their audience - don't speak. This is a collection of the smartest wordless campaigns from today's advertising professionals.
TOPICAL NAME USED AS SUBJECT
Advertising.
Commercial art.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5823
Book number
.
L393
9999
PERSONAL NAME - PRIMARY RESPONSIBILITY
Lazar Dzamic.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Lazar Dzamic
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
