عنوان
پدید آورنده
موضوع
رده
HF5351 .C475 2010
HF5351
.
C475
2010
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
3448072516
(Number (ISBN
9783448072518
NATIONAL BIBLIOGRAPHY NUMBER
Number
b614753
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Wie Werbung wirkt :
General Material Designation
[Book]
Other Title Information
Erkenntnisse des Neuromarketings
First Statement of Responsibility
Christian Scheier; Dirk Held.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Freiburg ; München
Name of Publisher, Distributor, etc.
Haufe Mediengruppe
Date of Publication, Distribution, etc.
2010
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
195 Seiten : Illustrationen, Diagramme
TOPICAL NAME USED AS SUBJECT
Advertising -- Psychological aspects.
Marketing -- Psychological aspects.
Motivation research (Marketing)
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5351
Book number
.
C475
2010
PERSONAL NAME - PRIMARY RESPONSIBILITY
Christian Scheier; Dirk Held.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Christian Scheier
Dirk Held
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
