عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0132161583
(Number (ISBN
9780132161589
NATIONAL BIBLIOGRAPHY NUMBER
Number
b606350
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Business and competitive analysis :
General Material Designation
[Book]
Other Title Information
effective application of new and classic methods
First Statement of Responsibility
Craig S. Fleisher and Babette E. Bensoussan.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Upper Saddle River
Name of Publisher, Distributor, etc.
Pearson Education
Date of Publication, Distribution, etc.
2008
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
XXXIV, 491 s. : il. ; 24 cm.
CONTENTS NOTE
Text of Note
Preface1. Business and Competitive Analysis: Definition, Context, and Benefits2. Performing the Analysis Process3. Avoiding Analysis Pitfalls4. Communicating Analysis Results5. Applying the FAROUT method6. Industry Analysis (The Nine Forces)7. Competitive Positioning Analysis8. Business Model Analysis 9. SERVO Analysis 10. Supply Chain Management (SCM) Analysis11. Benchmarking Analysis12. McKinsey 7S Analysis 13. Shadowing 14. Product Line Analysis 15. Win/Loss Analysis16. Strategic Relationship Analysis 17. Corporate Reputation Analysis 18. Critical Success Factors Analysis 19. Country Risk Analysis 20. Driving Forces Analysis21. Event and Timeline Analysis 22. Technology Forecasting 23. War Gaming 24. Indications and Warning Analysis 25. Historiographical Analysis26. Interpretation of Statistical Analysis27. Competitor Cash Flow Analysis28. Analysis of Competing Hypothesis29. Linchpin AnalysisIndex
PERSONAL NAME - PRIMARY RESPONSIBILITY
Craig S. Fleisher and Babette E. Bensoussan.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Babette E Bensoussan
Craig S Fleisher
Pearson Education.
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
