عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0273717154
(Number (ISBN
0273717227
(Number (ISBN
9780273717157
(Number (ISBN
9780273717225
NATIONAL BIBLIOGRAPHY NUMBER
Number
b605825
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing communications :
General Material Designation
[Book]
Other Title Information
interactivity, communities and content
First Statement of Responsibility
Chris Fill.
EDITION STATEMENT
Edition Statement
5th ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
México
Name of Publisher, Distributor, etc.
Pearson Education
Date of Publication, Distribution, etc.
2011
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 libro en línea
GENERAL NOTES
Text of Note
Título tomado de la pantalla de inicio.; Fecha de la publicación de la obra impresa: 2009.; This book introduces readers to this changing world of marketing communications and allows them to appreciate some of the conceptual underpinnings associated with marketing communications and associated aspects of integration. There are examples of the practical application of marketing communications and examples that demonstrate the application of theory in practice. This book does not just show how organisations use marketing communications, it also contains theoretical material to enable readers to understand why organisations use marketing communications in the ways they do.
TOPICAL NAME USED AS SUBJECT
Mercadotecnia.
PERSONAL NAME - PRIMARY RESPONSIBILITY
Chris Fill.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Chris Fill
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
