عنوان
پدید آورنده
موضوع
رده
HF5415.13 J563 2011
HF5415
.
13
J563
2011
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0273724711
(Number (ISBN
027372472X
(Number (ISBN
9780273724711
(Number (ISBN
9780273724728
NATIONAL BIBLIOGRAPHY NUMBER
Number
b605814
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing planning :
General Material Designation
[Book]
Other Title Information
strategy, environment and context
First Statement of Responsibility
Jim Blythe.
EDITION STATEMENT
Edition Statement
1a ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
México
Name of Publisher, Distributor, etc.
Pearson Educación
Date of Publication, Distribution, etc.
2011
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 libro en línea
GENERAL NOTES
Text of Note
Título tomado de la pantalla de inicio.; Fecha de la publicación de la obra impresa: 2010.; Most marketing textbooks explain the principles of marketing planning and discuss what marketing plans should cover, few include sufficient detail to guide student marketers through the actual planning process. Yet effective marketing planning is all about putting principles into practice. This text shows how, by taking students step-by-step through the structured process of researching, developing and controlling a marketing plan.
CONTENTS NOTE
Text of Note
Table of contentsChapter One: Marketing and Marketing PlanningChapter Two: Marketing Plans and ObjectivesChapter Three: Drivers of Marketing PlanningChapter Four: The Marketing AuditChapter Five: Analysing the External EnvironmentChapter 6: Analysing the Internal EnvironmentChapter Seven: Identifying Marketing StrategiesChapter Eight: Segmentation StrategyChapter Nine: Segmenting MarketsChapter Ten: TargetingChapter Eleven: PositioningChapter Twelve: Implementing Marketing PlansChapter Thirteen: Adapting Marketing Planning to Context
TOPICAL NAME USED AS SUBJECT
Mercadotecnia.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
13
Book number
J563
2011
PERSONAL NAME - PRIMARY RESPONSIBILITY
Jim Blythe.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Jim Blythe
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
