عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0324829965
(Number (ISBN
032482999X
(Number (ISBN
9780324829969
(Number (ISBN
9780324829990
NATIONAL BIBLIOGRAPHY NUMBER
Number
b605515
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
CB 2.0e
General Material Designation
[Book]
First Statement of Responsibility
Barry Babin, Eric Harris; [edited by] Julie Klooster.
EDITION STATEMENT
Edition Statement
2nd ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Mason, OH
Name of Publisher, Distributor, etc.
Cengage Learning
Date of Publication, Distribution, etc.
2011
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xii, 340 p. ; 28 cm.
SERIES
Series Title
4ltr Press
CONTENTS NOTE
Text of Note
Part I: INTRODUCTION. 1. What is CB and Why Should I Care? 2. Value and the Consumer Behavior Value Framework. Part II: INTERNAL INFLUENCES (INTERNAL INFLUENCERS). 3. Consumer Learning Starts Here: Perception. 4. Comprehension, Memory, & Cognitive Learning. 5. Motivation and Emotions--Driving Consumer Behavior. 6. Personality, Lifestyles and the Self-Concept. 7. Attitudes and Attitude Change. Part III: EXTERNAL INFLUENCES (EXTERNAL INFLUENCERS). 8. Consumer Culture. 9. Group Influence. Part IV: CONSUMPTION PROCESSES. 10. Consumers in Situations. 11. Decision Making I: Need Recognition & Search. 12. Decision Making II: Alternative Evaluation & Choice. Part V: CONSUMPTION AND BEYOND. 13. Consumption to Satisfaction. 14. Consumer Relationships. 15. Consumer Misbehavior. 16. Marketing Ethics, Misbehavior, and Value.
TOPICAL NAME USED AS SUBJECT
Comportamiento del comsumidor.
Consumer behavior.
PERSONAL NAME - PRIMARY RESPONSIBILITY
Barry Babin, Eric Harris; [edited by] Julie Klooster.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Barry Babin
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
