عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0749453613
(Number (ISBN
6611228888
(Number (ISBN
9780749453619
(Number (ISBN
9786611228880
NATIONAL BIBLIOGRAPHY NUMBER
Number
b603328
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Sales promotion :
General Material Designation
[Book]
Other Title Information
bhow to create, implement and integrate campaigns that really work
First Statement of Responsibility
Roddy Mullin and Julian Cummins.
EDITION STATEMENT
Edition Statement
4th ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London ; Philadelphia
Name of Publisher, Distributor, etc.
Kogan Page
Date of Publication, Distribution, etc.
2008
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
(xx, 300 pages) : illustrations
CONTENTS NOTE
Text of Note
Starting with the customer --; The business and marketing purpose behind sales promotion --; What sales promotions can do --; How to use promotions --; How to be creative --; How to use suppliers --; How to implement a promotion --; Self-regulation and the law --; Marketing accountability and research --; Off-the-shelf offers --; Joint promotions --; Price promotions --; Premium promotions --; Prize promotions --; International sales promotion.
TOPICAL NAME USED AS SUBJECT
Marketing.
Sales promotion.
PERSONAL NAME - PRIMARY RESPONSIBILITY
Roddy Mullin and Julian Cummins.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Julian Cummins
Roddy Mullin
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
